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Brigadoon Detroit 2019 | Salon Dinner + Tour

  • San Morello 1400 Woodward Avenue Detroit, MI 48226 United States (map)
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Brigadoon is bringing together a peerless group of entrepreneurs and thought leaders for our second annual event in Detroit, Michigan.

We will gather for a special dinner and discussion at the Shinola Hotel's San Morello restaurant on Thursday, October 3 and enjoy morning tours of the College for Creative Studies (CCS) and the Shinola watch production facility on Friday, October 4.

You have two options for this event - dinner only or dinner and tour.

For Thursday's salon dinner, Paul Snyder, the Paul & Helen Farago Chair of Transportation Design @ College for Creative Studies, will lead the discussion on transportation design, including aeronautic, marine, ground, and emerging mobility systems. In addition, Paul will discuss the need for brands to have a deeper understanding of the end user and making better use of ethnographic research.

For Friday's tour, we will visit the CCS Transportation Design department and tour the Shinola watch production facility.

About the College for Creative Studies (CCS): CCS alumni swell the ranks of every significant car design studio and nearly all the Tier 1 auto suppliers. Their graduates account for 60% of the design team at Fiat Chrysler, led by Global Head of Design and alumnus Ralph Gilles. GM Design employs more than 175 of their alumni, and their graduates are key designers at power sports company studios.

Working in this space for 55 years, the CCS Transportation Design department is well positioned to be the global leader in autonomous vehicles and mobility-forward design, and they educate the designers who are leading this charge and whose influence in the transportation industry is unmatched anywhere.

About Shinola: Shinola is a Detroit-based luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, they operate an in-house watch and leather factory on the fifth floor of the historic Argonaut Building, where their team of artisans hand assemble luxury timepieces and craft premium leather straps. Through skilled training, they create opportunities for their team members and support the local workforce by partnering with legacy companies across the country to manufacture specialty items.

Why attend?

✔️ This will be an intimate event limited to only 20 attendees and provides open and frank discussions with all participants. Plus, you feel like a guest rather than a delegate.

✔️ Brigadoon gatherings are all powerpoint free and governed by Chatham House rules to ensure maximum conversations.

✔️ There are no lanyards or apps involved – by the end of the gathering you’ll be on first-name terms with subject matter experts from numerous industries including finance, government, business, media, architecture, design, retail, and hospitality.

✔️ Enjoy a discussion with fellow attendees on topics shaping commerce and culture in an informal and relaxed setting. Alongside the conversations and discussions, there is joyful, relaxed hospitality.

✔️ Regardless of your profession or skill set, you will be exposed to people who will inspire you to think about your work, life and home.

✔️ Brigadoon gatherings are transformational, not transactional.


Thursday - October 3

Dinner @ San Morello

6:30 - 7:15 pm

7:15 - 8:00 pm

Paul Snyder will lead a moderated discussion on autonomous vehicles, ethnographic research, and transportation design.

8:00 - 8:30 pm

Friday - October 4

Meet @ Shinola Hotel

8:45 am

Arrive @ College for Creative Studies (CCS)

9:00 am

Arrive @ Shinola watch production facility

10:45 am

12:00 noon

1:00 pm


Dinner @ $285.00

DInner + Tour @ $315.00

Seven reasons to join us

1. Brigadoon has had a long-running affair with Detroit and it’s the birthplace of Brigadoon Founder Marc A. Ross.

2. Detroit, Michigan is home to the neoclassical Detroit Institute of Arts famed for the Detroit Industry Murals painted by Diego Rivera and the birthplace of Motown Records.

3. Housed in the new Shinola Hotel, San Morello is a stylish hot spot and gorgeous space which feels good just to be in. Its soaring ceilings imparting a big-city vibe to this historic Detroit corner building at Woodward and Grand River. The Detroit Free Press ranks the restaurant fifth-best in the city and reports, “Named after a town in southern Italy, San Morello’s offerings lean toward dishes that represent that region of the Boot, with a few Italian-American classics from the chef’s own background just for good measure.”

4. Michigan has a vibrant entrepreneurial community.

5. Plus, we speak about thought leaders breaking new ground.

6. The College for Creative Studies (CCS) is a private college in Detroit which enrolls more than 1,400 students and focuses on arts education. For more than a century, CCS has distinguished itself as one of the premier institutions of higher learning in the world.

7. You’ll have at least one discussion on how to start up a side-hustle (that one you’ve long yearned to get on with) or expand your current operation confidently.

Who is this for?

You are curious.

You can check your ego.

You want to make things.

You could be a thought leader.

You could be a senior executive.

You seek knowledge from others.

You could be thinking what is next.

You could be running your own business

You could be leading a public policy campaign.

You could be seeking some new tools to help you.

You just want to learn how to get better at being you.

You have said ‘when the time is right’ too many times.

You could have a great career but have a yearning to do something else.

Earlier Event: September 26
Brigadoon Los Angeles 2019 | Salon Dinner
Later Event: November 11
Brigadoon Remote | Scotland