Plastic + Google + Alcohol + Amazon

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Wrapped in plastic is not fantastic, Canadians say: CBC reports, the vast majority of Canadians are concerned about plastic waste, believe individuals and businesses have a responsibility to reduce it and feel strongly that not enough is being done by government to address the issue, a new poll suggests

"Right now, just 11 percent of plastic used in Canada is recycled. The polling suggests that about three-quarters of Canadians accept that it's their responsibility to reduce plastic, but less than half said they knew of places they could shop for products with little plastic packaging."

Google scraps ethics council for artificial intelligence: FT reports, Google's AI ethics board has bitten the dust just one week after its formation. It was a chaotic few days, with thousands of Googlers and others decrying its inclusion of drone company chief Dyen Gibbens and Kay Coles James, head of the right-wing Heritage Foundation. One of the key AI ethics problems is to do with algorithmic bias, and James is an opponent of LGBTQ rights, so people thought she was a pretty terrible fit for the role. One board member resigned and others squirmed, and eventually, Google pulled the plug.

Bloomberg: Americans drank less alcohol in 2018 for the third straight year

1. Americans are drinking less.

2. When they do drink, it's higher-end stuff.

3. And they want to try something lower-cal (but refreshing).


Average price of brand-name drugs more than 18 times higher than generics: A new report on changes in generic drug pricing from AARP’s Public Policy Institute finds that brand-name drugs in 2017 were, on average, more than 18 times the price of their generic counterparts. The average annual cost for a generic drug taken regularly was $365, but the price for the brand-name equivalent was close to $6,800. 

Amazon is positioning Alexa, its artificial-intelligence assistant, to track consumers’ prescriptions and relay personal health information.

Who is in?

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Think of four days where you can work remotely at a country estate.

Spend the day as you want.

Work on your book.

Plot future ideas.

Strategize.

Think.

Breathe.

Read by a fire.

Go for a hike in the woods.

And finish the day with gourmet evening dinners with fellow participants where the topic of conversation is business development, entrepreneurship, performance, and creativity.

Who is in?

Consumer Spending + EVs + Mickey Mouse + Burgers

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US shopping centre vacancies rise to eight-year high: FT reports, increase comes on signs of faltering consumer spending and pressure from ecommerce.

58.4 percent market share for EVs in Norway: In March, fully electric cars made up nearly 60 percent of the new-car market in Norway, a world record. A recent increase in the electric sales coincided with deliveries of Tesla’s Model 3 and Audi’s e-tron. The country aims to end sales of all fossil-fuel vehicles by 2025.

David Perell: What did Gutenberg’s printing press actually change?

Book prices fell. The raw price of books fell by 2.4 percent a year for over a hundred years after Gutenberg.

In places where there was an increase in competition among printers, prices fell swiftly and dramatically. Competition works. When an additional printing firm entered a given city market, book prices there fell by 25%.

Extreme loneliness or the perfect balance? How to work from home and stay healthy: More and more people are working where they live, attracted by the promise of flexibility, efficiency, and no commute. But does this come at a cost to their wellbeing? http://bit.ly/2K3BH4J

How Disney grew its $3 billion Mickey Mouse business–by selling to adults: Apple, Gucci, Kate Spade, Uniqlo, L’Oréal, and Maybelline are just a few of the companies that sell Mickey-branded products for grown-ups. Here’s how Disney made adults fall in love with a cartoon character. http://bit.ly/2K9n3c2

Inside the race to build the burger of the future: Trump says Democrats and environmental wackos are waging a war on beef. But corporations, not politicians or activists, are leading the post-meat revolution. https://politi.co/2K3tgGx

The heart of a swimmer vs. the heart of a runner: Regular exercise changes the look and workings of the human heart. And researchers are discovering that different sports affect the heart differently. https://nyti.ms/2Uwmw7W

Why thought leadership

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Thought leadership is the spreading of an idea.

STOCK is the process for the spreading of an idea.

Strategy.

Tactics.

Organization.

Consistency.

Know-how. 

Thought leadership has the power to create new opportunities for commerce and culture.

What idea are you holding back?

-Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and idea amplification for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.

Telemedicine + Urgent Care + Brain Map + Robot Humor + Automation

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Telemedicine + urgent care use on the rise: STAT reports, a new white paper released today from the nonprofit FAIR Health looked at medical pricing and other health care trends from 2012 to 2017 and found that people in the US used more telehealth services and urgent care centers in 2017 than during the previous year. Here’s a closer look at the report’s findings:

Telehealth: Use of telemedicine services grew nationally by 53 percent between 2016 and 2017, with 55 percent growth in urban areas and 29 percent growth in rural areas. Oklahoma had the most telehealth usage, New Jersey the least.

Urgent care centers: The use of urgent care centers in urban areas increased by 15 percent in 2017 compared to 2016, while staying the same in rural areas. The average price per 30-minute visit was most expensive for urgent care centers, at $213, compared to $207 in a doctor’s office and $129 in a retail clinic.

Goals and rewards redraw the brain’s map of the world: Two new studies show that the brain’s navigation system changes how it represents physical space to reflect personal experience. http://bit.ly/2JW6EYq

A robot walks into a bar, doesn’t get the joke: struggling to teach humor to AI https://lat.ms/2JYRilK

Japan's big banks to slash hiring of new graduates in 2020 due to automation: Japan Times, major lender MUFG Bank plans to hire only 530 new graduates next April, down about 45 percent from this year, according to informed sources. Sumitomo Mitsui Banking Corp. and Mizuho Financial Group Inc. also plan to slash their hiring of new graduates.

Thought leadership: Introverts wanted

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Thought leadership: Introverts wanted

Here's the big idea = Going forward, thought leadership and idea amplification is the process to shape globalization, disruption, and politics.

From my experience, most people over-index on tactics and vanity metrics and fail on strategy and organization.

From my experience, not engaging, not sharing, and not playing doesn't make the difference.

If you want to start a business, win a campaign, or change a culture, you can't do it from the sidelines.

Like the lottery, you got to be in it to win it.

Just this week, rising Democrat star and potential national candidate Stacey Abrams on The View told the audience, "I am an introvert. I don't like public stuff."

Imagine that.

An introvert.

A leader who has served as Minority Leader of the Georgia House of Representatives, was her party's nominee in the 2018 Georgia gubernatorial election, and in February 2019, became the first African-American woman to deliver a response to the State of the Union address.

Imagine that.

An introvert.

Abrams went on to tell the audience she is self-aware, recognizes the fear, and take steps to "hack opportunity."

She closed powerfully by saying, "In politics, they will never elect you if they never hear from you. You can't secretly run for president, or governor, or school board."

A good reminder from even one of the most talented politicians amongst us.

You got to be in it to win it.

- Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and idea amplification for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.