Luxury, ‘Peak Car’, Madonna, Recycling, Man City

Brigadoon Weekly Aug 2018.png

Luxury, ‘Peak Car’, Madonna, Recycling, Man City

Brigadoon Weekly
August 19, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon = Educational Events for Entrepreneurs and Thought Leaders.

Subscribe here:


So how good do you want to be?

Best in the city?

Best in the county?

Best in the state?

Best in the nation?

Best in the hemisphere?

Best in the world?

Make a choice and execute accordingly.

-Marc A. Ross | Brigadoon Founder + TLC


The notion of luxury has become meaningless

"Just as we have seen with ‘craft’ and ‘natural’, the word ‘luxury’ has been appropriated by lazy marketers." -- Sebastien van Laere, strategic research director, The Future Laboratory

‘Peak Car’ and the end of an industry: In Germany—the birthplace of the modern automobile—carmakers are anticipating the day when people stop owning cars. 

60 times Madonna changed our culture: Power. Innovation. Identity. Madonna has blended all of these and much more into a singular career. For her 60th birthday, we assessed her influence.

The psychology behind why you always want to sit in the same seat

"By establishing a personal territory, occupants avoid the daily need of negotiating with the external environment. Because they’re not wasting mental energy making themselves psychological comfortable in a new position every day, it makes it easier for them to achieve their goals, like concentrating on the lecture at hand."

Maria Konnikova shows her cards: The well-regarded science writer took up poker while researching a book. Now she’s on the professional circuit.

"Dr. Konnikova is an experimental psychologist trained at Columbia University. But her latest experiment is on herself. For a book she’s researching on luck and decision-making, Dr. Konnikova began studying poker." 


FT's Business Book of the Year 2018 — the longlist


Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018

Brigadoon Detroit | Salon Dinner = October 11, 2018

Brigadoon Cincinnati | Salon Dinner = November 1, 2018

Brigadoon Scotland 2018 = November 11-13, 2018

More details and ticket information @


Seth Godin: "If someone insists on experiencing your experience before you give them the experience, it’s really unlikely you’re going to be able to delight them." 


Med school debt: NYU said it will cover tuition for all its medical students, a first among the nation’s major medical schools and an attempt to expand career options for graduates who won’t be saddled with six-figure debt.

Recycling is counterproductive. It’s ineffective, inefficient, expensive, and legitimizes single-use items.

The Colorado School of Mines' has created the first space mining degree: The space resources program will teach students about harvesting materials from the Moon, asteroids, and more.

The share of British adults owning a:

Desktop PC

2008: 69%
2018: 28%


2008: 17%
2018: 78%


US EV sales: More than 152,000 plug-in electric vehicles have sold in the US so far this year, putting 2018 on track for record sales.


Pearl Jam - In My Tree


Bon Appétit: America's best new restaurants 2018:

1. Nonesuch - Oklahoma City
2. Maydan - Washington, DC
3. Ugly Baby - Brooklyn
4. Freedman's - Los Angeles
5. Nyum Bai - Oakland
6. Nimblefish - Portland, OR
7. Che Fico - San Francisco
8. Yume Ga Arukara - Cambridge, MA
9. Drifters Wife - Portland, ME
10. Call - Denver

Bon Appétit: Portland, Maine, is the 2018 restaurant city of the year 


Are super-nerds really ruining US sports? Jayson Werth is the latest athlete to complain that data and analytics are taking the joy out of sports. Can numbers live alongside individual brilliance?

Evolve or die: Manchester City’s quest for innovation to breed domination

Social Media Marketing, Psychographics, E-sports, Ocean Plastic

Brigadoon Weekly Aug 2018.png

Social Media Marketing, Psychographics, E-sports, Ocean Plastic

Brigadoon Weekly
August 5, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon is Education + Events + Engagement for Entrepreneurs and Thought Leaders.

Subscribe here:


Social media — what is it good for?

Social media marketing has been the hottest marketing concept for the past decade. 

And why not?

With just a little effort, the marketing machine complex has amazingly shifted the production and creativity to a workforce that does all the heavy lifting for free.


Consumer-generated content, for free.

Direct to consumer engagement, for free.

Friends and family telling what to buy, where to eat, what to watch, all for free.

But is social media marketing losing steam or are we at the pioneer stage of these tools?

Earlier this year Pew Research dropped their annual report on Social Media Use in the United States.

And to no one’s surprise, a majority of Americans use Facebook and YouTube, and young adults are unusually heavy users of Snapchat and Instagram. The survey of US adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.

As has been the case since the Pew began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. But the social media story extends well beyond Facebook. The video-sharing site YouTube is now used by nearly three-quarters of US adults and 94% of 18- to 24-year-olds.

But there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram, and Twitter even when compared with those in their mid- to late-20s.

As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram.

This overlap is broadly indicative of the fact that many Americans use multiple social platforms. Roughly three-quarters of the public (73%) uses more than one of the eight platforms measured in this survey, and the typical (median) American uses three of these sites.

As might be expected, younger adults tend to use a greater variety of social media platforms. The median 18- to 29-year-old uses four of these platforms, but that figure drops to three among 30- to 49-year-olds, to two among 50- to 64-year-olds and one among those 65 and older.

So is social media marketing still a thing?


But what does this social media thing mean for marketers, communicators, and advocates?

A few ideas.

Americans might say in polite company they don’t love social media, but their activity says otherwise as they use these tools and use them a lot. Second, social media users take advantage of multiple platforms and embrace their unique tweaks. Finally, it may be early days of social media, but there is a lot of content and distraction out there — and frankly, most of it is junk food for the brain.

For marketers, communicators, and advocates to take advantage of these tools they must think reinforce, reward, recognize, refresh, and research.

Also, your content must be outstanding because the consumer has multiple channels for distraction, others want your audience, and if the user doesn’t feel special, someone else will give them a home.

And most importantly, more and more content is being produced daily. Just like this Ross Rant, content will be easily created and then placed on a minimum of six social media and digital platforms.

So keep on using social media marketing but make sure your content and engagement reinforces, rewards, recognizes, refreshes, and is well researched.

If you want more, you can access the full report here:


What the team at a16z is reading this summer


What is psychographics? Understanding the 'dark arts’ of marketing that brought down Cambridge Analytica: Although it came to light with the Cambridge Analytica scandal and 2016 US presidential election, psychographic marketing may be even more effective in commercial rather than political advertising. And it's already more prevalent than you might think.

The world's most beautiful libraries – in pictures: In a new Taschen book, the Italian photographer Massimo Listri travels around the world to some of the oldest libraries, revealing a treasure trove of unique and imaginative architecture.

American land use: Here's how America uses all that land to feed itself, power the economy and extract value for business and pleasure.

Hypnotic mass phenomena: Peter Thiel is one of Silicon Valley’s bigger-than-life characters. Now he is leaving the epicenter of the tech industry. A conversation on human herd behavior, successful investment, Donald Trump’s genius, homosexuality, and death.

Vivienne Ming: ‘The professional class is about to be blindsided by AI'

"Ming has done research, using a database of 122m US workers, that shows how conventional hiring measures, which usually home in on credentials from a handful of schools or the impressions taken from one-on-one interviews, have little to do with workplace success."


Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018 | $345

Brigadoon Detroit | Salon Dinner = October 11, 2018 | $125

Brigadoon Cincinnati | Salon Dinner = November 1, 2018 | $125

Brigadoon Scotland 2018 = November 11-13, 2018 | $800

More details and ticket information @


Media consumption: The latest numbers from Nielsen show that on average American adults spend 11.1 hours every day consuming media, up 19 minutes over the previous quarter. 

-- 92 percent of adults listen to radio in an average week

-- 88 percent watch television

-- 79 percent mess around on a smartphone

-- 60 percent on a computer

-- 15 percent on a game console

Ocean plastic: More than 80% of marine plastic pollution comes from Asia

Degrading plastics emit greenhouse gases: study: AFP reports, a study in the journal PLOS ONE on Wednesday found that degrading plastics emit powerful greenhouse gases like methane and ethylene, and are a previously unaccounted-for source of these heat-trapping pollutants. Plastic water bottles, shopping bags, industrial plastics and food containers were all tested as part of the study.

“It got to a point where it would be far easier to build a technology company that does marketing than to try to change a big legacy business into that.” -- Havas CEO David Jones on rethinking the traditional agency model.

Does packaging matter? In a world of e-commerce, brands no longer need packaging to catch shoppers' eyes. Instead, online platforms lets brands use photos, videos, user-generated content, and more to promote their goods. 

Biz trip for work and fun: Business and leisure travel are becoming increasingly blurred.


Wired To Lead™ podcast with Brigadoon Founder Marc A. Ross: Earlier this year I joined Perry Smith and Cameron Gott on the Avalon Institute’s Wired to Lead podcast. The discussion focused on developing Brigadoon to be a leading global network where curious and compelling entrepreneurs and thought leaders gather as well as cognitive preferences and executing on ideas.

You can watch and hear the podcast here:


The Tragically Hip - Ahead By A Century 


Why competitive gaming is starting to look a lot like professional sports

"As e-sports continue to chase mainstream popularity, traditional sports organizations have steadily joined the ranks. Now, some of the biggest professional e-sports leagues in the world are starting to look a lot like the NBA or NFL. That includes big-money owners, a structured schedule, and things like minimum salaries and other benefits for players."

Destiny, Gwyneth Paltrow, Cobots, Best New Restaurants

Brigadoon Weekly Aug 2018.png

Destiny, Gwyneth Paltrow, Cobots, Best New Restaurants

Brigadoon Weekly
July 29, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon is Education + Events + Engagement for Entrepreneurs and Thought Leaders.

Subscribe here:


Managing globalization to meet your business destiny

“This generation of Americans has a rendezvous with destiny.”
– Franklin D. Roosevelt

“Each generation imagines itself to be more intelligent
that the one that went before it, and wiser than the one that comes after it.”
– George Orwell

Globalization has significantly changed the nature of American politics forging a new generational paradigm. 

How business proceeds in this new public affairs environment is a challenge that few are ready to engage.

The election of Donald Trump has uniquely changed the Republican Party into something entirely different than it was just two years ago. Bernie Sanders, who forced Hillary Clinton to tack left in the primaries, has done the same to the Democratic Party.  

For Election 2018 and Election 2020, American politics will see a tremendous amount of shifting and movement between the two parties as they redefine themselves and or break into four rioting parties operating as two parties.

With an endless news cycle, a continuous flow of global commerce, politicians advancing protectionist laws globally, and committed geopolitical powers looking to reset the landscape, American politics is being shaped from many directions and far beyond America's shores. Decisions made in Beijing now impact events in Brussels which in turn compels policy in Washington, DC.

The ability to manage this dynamic, globalized political environment, particularly at the intersection of business and public policy, coupled with an underlying cultural phenomenon rejecting the establishment, this new environment is more challenging for American government officials, policymakers, voters, and companies.

The pace involved in addressing political challenges has increased as well as the scale of the problems due to a globally diverse network of stakeholders. American voters have spoken and demanded a more significant share of the profits. The traditional capitalist ideal of being responsible solely to shareholders in under threat and business going forward will involve numerous stakeholders, including governments, media, bloggers, consumers, non-governmental organizations, investors, employees, and citizens. For leaders, simply put, there are a lot more people that will hold you accountable and want a say in the process.

For global business leaders to be successful going forward, they must have the dispassionate skill to understand and engage global problems, foster economic development and opportunities, and manage a globally interconnected communications marketplace all influencing and disrupting American politics like never before.

Is your business prepared to handle and understand America's next generation and rendezvous with destiny?

-Marc A. Ross


A 4-day work week? A test run shows a surprising result

The firm, Perpetual Guardian, which manages trusts, wills, andestates, found the change actually boosted productivity among its 240 employees, who said they spent more time with their families, exercising, cooking, and working in their gardens.

The big business of being Gwyneth Paltrow: NY Magazine reports, inside the growth of Goop — the most controversial brand in the wellness industry.

Theresa May's impossible choice: The New Yorkers reports, with Brexit looming, the Prime Minister is battling Trump, Europe, and her own party.

FT: Pyjamas, pilates pants or pinstripes? A guide to out-of-office style

As our desks become more mobile, our working wardrobe is changing as well. So, what does the domestic professional wear?

Startups and small businesses are endangered species: Martin Chávez of Morning Consult writes. Google, Facebook, and Amazon collectively acquired a staggering 182 companies from 2013 through 2017, making the business practices of Rockefeller's Standard Oil seem in retrospect quaint and austere.


Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018

Brigadoon Detroit | Salon Dinner = October 11, 2018

Brigadoon Cincinnati | Salon Dinner = November 1, 2018

Brigadoon Scotland 2018 = November 11-13, 2018

Brigadoon Sundance 2019 = February 24-26, 2019

More details and ticket information @


Robotics for manufacturing, warehouses, maintenance, etc. is estimated to be a $105 billion market by 2025, according to CB Insights.

Much of the growth is being driven by ”cobots,” or collaborative robots that can work alongside humans.

Some examples of cobot use: 

- Banking: Cobots are being used to count and sort banknotes, which is an area that has long been sensitive to human error.

- Auto: They are being used to vacuum out cars at the end of the assembly process.

- Retail/hospitality: They are flipping burgers in robotic restaurants and sorting items at distribution centers for large apparel brands.

- Cosmetics: Cobots are allowing for more personalized products produced in smaller factories at L’Oreal.

Fortnite is 1 year old

125 million players
11 million mobile downloads
69% of players spend £ on the game
58.9% of purchases made were of skins (18% gliders, 13.5% harvesting tools, 9.5% emotes)
Avg £ players spend: $58.25

Traffic made worse by ride-sharing: A new study says that services like Uber and Lyft actually make traffic worse in major cities as consumers use their services rather than opting for mass transit options. Services like UberX and Lyft, the study argues, put 2.8 new vehicle miles on the road for every 1 mile of personal driving they replace. Read the report here:


Brian Koppelman speaks with Seth Godin


Alexander Popov - Siberia


Eater: The 18 best new restaurants in America

Bavel, Los Angeles
Bywater American Bistro, New Orleans
Canard, Portland
Carnitas Lonja, San Antonio
Cote, New York
Dialogue, Los Angeles
Elda, Biddeford, ME
Frenchette, New York
Kamonegi, Seattle
Hai Hai, Minneapolis
Hello, Sailor, Cornelius, NC
Majordomo, Los Angeles
Nyum Bai, Oakland
Maydan, Washington DC
Suerte, Austin
Theodore Rex, Houston
True Laurel, San Francisco
Pacific Standard Time, Chicago