YouTube

YouTube + Farmers Markets

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Inside YouTube’s struggles to shut down video of the New Zealand shooting — and the humans who outsmarted its systems: WP reports, Pedro Domingos, a professor of computer science at the University of Washington, said that artificial intelligence is much less sophisticated than many people believe, and Silicon Valley companies often portray their systems as more powerful than they actually are as they compete for business. In fact, even the most advanced artificial intelligence systems still are fooled in ways that a human would easily detect.

Amazing these sites don't add a 30-second, 60-second delay when someone posts live video - I have to believe this will happen soon.

Also, once again, the sunshine of California warps SV computer engineers from seeing the possibility that social media can and will be used for evil.

Farmers Markets: The number of farmers markets in the US rose from 2,000 in 1994 to 8,600 markets in 2019.

-Marc A. Ross

The Presence Deficit, Cities, Walkable Streets, HyperNormalisation, YouTube

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The Presence Deficit, Cities, Walkable Streets, HyperNormalisation, YouTube

The Weekly | Brigadoon
June 10, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

The Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon is Education + Events + Engagement for Entrepreneurs and Thought Leaders.

Subscribe here: http://thebrigadoon.com/subscribe/


ROSS RANT

Continuous partial attention and the presence deficit

The art of staying focused in a distracting world.

That is the title of an article I dumped into to my Evernote "Must Read" folder five years ago.

Five years ago.

Someone sure is distracted.

This article from The Atlantic is actually an interview between James Fallows and a longtime tech executive Linda Stone.

Stone has been working on technology longer than many of us reading this were even cognizant of activities beyond our neighborhood, and our only escape was playing floor hockey, reading the latest issue of National Geographic or mastering the foreign lands of Dungeons and Dragons.

She began working on emerging technologies for Apple and then Microsoft in the 80s. 

In the early years of this century, she coined the term "continuous partial attention" to describe the modern predicament of being constantly attuned to everything without fully concentrating on anything. 

Stone isn't critical of this paradigm stating that "continuous partial attention is neither good nor bad. The important thing for us as humans is to have the capacity to tap the attention strategy that will best serve us in any given moment."

This ability to execute an attention strategy is within all of us.

Most of us learned this skill in our childhood when engaging in sports or crafts or performing arts. However, some of us might need additional training that involves managing our breath and emotions—what Stone calls "bringing one’s body and mind to the same place at the same time."

She reminds us self-directed play allows both children and adults to develop a powerful attention strategy, a strategy she calls "relaxed presence."

As a kid, you developed a capacity for attention and for a type of curiosity and experimentation that can happen when you play. You were in the moment, and the moment was unfolding naturally.

Stone says" when we learn how to play a sport or an instrument; how to dance or sing; or even how to fly a plane, we learn how to breathe and how to sit or stand in a way that supports a state of relaxed presence. My hunch is that when you’re flying, you’re aware of everything around you, and yet you’re also relaxed. When you’re water-skiing, you’re paying attention, and if you’re too tense, you’ll fall. All of these activities help us cultivate our capacity for relaxed presence. Mind and body in the same place at the same time."

Maybe this is why I long for a black diamond ski run on a daily basis?

I find propelling my middle-aged body down a deep, steep, heart pounding, and knee grinding ski run to be the ultimate state of relaxation - it's just so darn fulfilling.

Descending a ski hill is by far when I am at peak relaxed presence.

How do you get into peak relaxed presence? 

For me to find this state, I must put it on my calendar. I put this relaxed presence time there today, this week, this month, and this year.

I find being constantly attuned to everything without fully concentrating on anything hurts my performance, my relationships, and my health.

Making relaxed presence a habit you'll find getting offline for a spell is fine. All the noise from a distracting world you left behind will be there when you get back.

I promise.

No need for FOMO.

But there is a need for peak relaxed presence.

-Marc

FIVE ARTICLES TO READ

Report: Cities generated nearly all of US job growth in 2017: AP reports, American cities accounted for about 96 percent of the country’s job growth in 2017 as they added nearly 2 million new jobs, according to the latest annual report from a bipartisan coalition of mayors. The U.S. Conference of Mayors, which is gathering in Boston starting on Friday, says in its latest “Metro Economies” report that 10 metropolitan areas alone generated $6.8 trillion in economic value in 2017, surpassing the output of most states. Those metro regions included New York, Los Angeles, Chicago, Dallas, Washington, D.C., San Francisco, Houston, Philadelphia, Boston, and Atlanta. http://bit.ly/2kYQOwQ

50 reasons why everyone should want more walkable streets: From making you live longer to making cities more resilient: If you want a reason to make your city more walkable, it’s in here. http://bit.ly/2sL7E5W

The midlife tuneup: Whether you are in your 30s, 40s, 50s or beyond, the Well midlife tuneup will put you on a healthier path to improving your body, mind, and relationships. https://nyti.ms/2Hq6FNH

How Reese Witherspoon is flipping the script on Hollywood: The Hello Sunshine founder is channeling women’s voices into top-tier entertainment–and altering the dynamics of the entire industry along the way. http://bit.ly/2sDivOY

The Atlantic: Why no one answers their phone anymore https://theatln.tc/2HjosWO

READING LIST

What are you reading this summer?

I am putting together a summer reading list and would love to know what books the Brigadoon community is digging into.

I heard from a dozen of you yesterday and the list is diverse and insightful, as one would expect from such a talented community. 

If you haven't, please drop me an email so I can add to this collection.

Thanks.

BRIGADOON EVENTS

Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018

Brigadoon Detroit | Salon Dinner = October 11, 2018

Brigadoon Cincinnati | Salon Dinner = November 1, 2018

Brigadoon Scotland 2018 = November 11-13, 2018

Brigadoon Sundance 2019 = February 24-26, 2019

More details and ticket information @ thebrigadoon.com

PRODUCTIVITY

75 apps that will save you time as a busy professionalhttp://bit.ly/2sTfAlz

DOCUMENTARY

HyperNormalisation: A 2016 BBC documentary by British filmmaker Adam Curtis. In this doc, Curtis explains we live in a time of great uncertainty and confusion. Global events keep happening that seem inexplicable and out of control. Donald Trump, Brexit, the War in Syria, the endless migrant crisis, random bomb attacks. And those who are supposed to be in power are paralyzed - they have no idea what to do. This film is an epic story of how we got to this strange place. It explains not only why these chaotic events are happening - but also why we, and our politicians, cannot understand them. http://bit.ly/2sXkez3

SONG

Joe Jackson - Steppin' Out http://bit.ly/2sWIWPQ

STAY

Hotel Iroquois (Mackinac Island, MI) http://bit.ly/2sUvRXu

EAT + DRINK

Rose's Luxury (Washington, DC) http://bit.ly/2sWkLRN

SPORT

Own goal: The inside story of how the USMNT missed the 2018 World Cup: The Ringer reports, in October, the United States failed to qualify for the World Cup for the first time in more than 30 years. A loss to Trinidad and Tobago sealed their fate, but according to players, coaches, commentators, and executives across American soccer, the disaster doesn’t come down to just one unfortunate result. No, it was the culmination of nearly a decade of mismanagement that broke the team’s spirit and condemned them to failure. http://bit.ly/2sIff5

Social media, what is it good for?

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Social media marketing has been the hottest marketing concept for the past decade. And why not?

With just a little effort, the marketing machine complex has amazingly shifted the production and creativity to a workforce that does all the heavy-lifting for free.

Free.

Consumer generated content, for free.

Direct to consumer engagement, for free.

Friends and family telling what to buy, where to eat, what to watch, all for free.

But is social media marketing losing steam or are we at the pioneer stage of these tools?

This week Pew Research is out with their annual report on Social Media Use in the United States.

And to no one's surprise, a majority of Americans use Facebook and YouTube, and young adults are unusually heavy users of Snapchat and Instagram. The survey of US adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. 

As has been the case since the Pew began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. But the social media story extends well beyond Facebook. The video-sharing site YouTube is now used by nearly three-quarters of US adults and 94% of 18- to 24-year-olds.

But there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram, and Twitter even when compared with those in their mid- to late-20s. 

As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram. 

This overlap is broadly indicative of the fact that many Americans use multiple social platforms. Roughly three-quarters of the public (73%) uses more than one of the eight platforms measured in this survey, and the typical (median) American uses three of these sites. 

As might be expected, younger adults tend to use a greater variety of social media platforms. The median 18- to 29-year-old uses four of these platforms, but that figure drops to three among 30- to 49-year-olds, to two among 50- to 64-year-olds and one among those 65 and older.

So is social media marketing still a thing?

Yes.

But what does this social media thing mean for marketers, communicators, and advocates?

A few ideas.

Americans might say in polite company they don't love social media, but their activity says otherwise as they use these tools and use them a lot. Second, social media users take advantage of multiple platforms and embrace their unique tweaks. Finally, it may be early days of social media, but there is a lot of content and distraction out there - and frankly, most of it is junk food for the brain.

For marketers, communicators, and advocates to take advantage of these tools they must think reinforce, reward, recognize, refresh, and research.

Also, your content must be outstanding because the consumer has multiple channels for distraction, others want your audience, and if the user doesn't feel special, someone else will give them a home.

And most importantly, more and more content is being produced daily. Just like this Ross Rant, content will be easily created and then placed on a minimum of six social media and digital platforms.

So keep on using social media marketing but make sure your content and engagement reinforces, rewards, recognizes, refreshes, and is well researched.

If you want more, you can access the full report here: https://goo.gl/rWdo9g

Marc A.Ross is the founder of Brigadoon and specializes in global communications and thought leader management at the intersection of politics, policy, and profits. Working with boardrooms and C-Suite executives from multinational corporations, trade associations, and disruptive startups, Marc helps leaders create compelling communications, focused content, and winning commerce.