Fifty Mission Cap, War on Clutter, Social Media, Growth Marketing
The Weekly | Brigadoon
March 31, 2018
Curation and commentary from Marc A. Ross
Reporting from Alexandria, Virginia
The Weekly = Enterprise + Culture + Sport + Policy
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Take the time to get your 50 mission cap
A fifty mission cap was a stiff cloth cap with a visor issued to Allied bomber pilots in World War II when they had completed fifty missions.
After fifty missions, the pilots were known to weather and beat their cap into a more rugged and worn look. Cheating death and pushing the envelope makes one want to display a roughness and not wear a stiffer and newly issued flight cap.
These worn and personalized hats obviously made these pilots more identifiable and therefore more respected by the rookies.
The cap was thus a status symbol.
A symbol that you had the knowledge.
A symbol that you had the experience.
A symbol that you had the professionalism.
Junior pilots were known to work in their caps to look like a fifty mission cap. They too wanted to appear that they had more than they did.
Sure you may have the cap, you can work it in to look like that, but that doesn't mean you have the knowledge, experience, and professionalism.
Not all us can have a fifty mission cap for the simple reason such a cap requires, time, experience, and commitment.
Most of us want the cap as soon as possible.
The journey is needed.
Most overnight successes take decades. Most artistry is gained by failure. Most skills are gathered by doing the reps.
Sure the journey has stress. Sure the journey has unknowns. Sure the journey has complications.
But at the end, you're a different person. You get the fifty mission cap. You earned it.
The journey takes you beyond, propels you to achieve more, and contribute to others along the way.
The journey is needed.
The challenge as entrepreneurs and thought leaders is to find a journey worthy of your heart and your soul.
That's when you want to put the cap on.
FIVE ARTICLES TO READ
40 years into the war on clutter, and we’re still overwhelmed by stuff. What’s going on? It’s hard to put a start date on America’s War on Clutter, but you could trace it to 1978, when the first Container Store opened in a 1,600-square-foot space in Dallas, or to 1985, when a few professional organizers from California saw gold in people’s junk and started a trade association that today counts about 3,400 members. But despite an industry that’s grown so massive it’s become its own form of clutter — with books, and experts, and storage containers, and apps, and YouTube videos — we’ve made so little progress that even the professional organizers aren’t pretending the problem has been solved — or even that it’s solvable. https://goo.gl/32jgJE
Can social media be saved? Kevin Rose opines in the NYT, they exploit our data and make us unhappy. They spread misinformation and undermine democracy. Our columnist asks if salvation is possible for social networks. https://goo.gl/xHttAC
Fast Company: The future of parking garages doesn’t involve cars at all: In London, a disused garage is being partially converted into studios, restaurants, and more. https://goo.gl/1rL3kz
This is old news - This was discussed at Brigadoon Sundance 2018!
HBR: How being a workaholic differs from working long hours — and why that matters for your health https://goo.gl/e5FJDX
WP: Mindfulness meditation is huge, but science isn’t sure how, or whether, it works https://wapo.st/2pyFvOm
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Business name generator: Namelix will generate a short, brandable business name using artificial intelligence. https://namelix.com/
This Week in Startups - Rachel Hepworth: Rachel is the head of growth marketing at Slack. In this podcast, she breaks down how startups should “go to market and grow” and speaks with participants at Founder University.
The Tragically Hip - Fifty-Mission Cap https://goo.gl/Fofd4R
The Franklin Mortgage & Investment Company (Philadelphia) https://goo.gl/12kJof
The origins of all 30 MLB team names https://goo.gl/jrJaAm
How Loyola used information and skill — not luck — to reach the Final Four https://goo.gl/f5RBgH