Decision-making

Plastics + Coffee Cues + Neuromarketing + Creativity + Decision-making + Juul

EmergingIssues MAR 2019.png

Virgin plastics: As the EU waves through the single-use plastics ban, broadly shuns fracking and pushes for decarbonization by 2050, plans for a wholesale contradiction involving INEOS and US ethane are underway in the city of Antwerp.

Roger Dooley: Does Starbucks make you smarter? One thing the coffee giant has been very smart about is preserving the powerful aroma of roasted coffee beans. Research shows that the mere smell of coffee can improve some cognitive functions. University of Toronto researchers recently published results which verified the concept that coffee cues prime the brain with an expectation of increased sharpness. Subjects from cultures where coffee drinking is common experienced higher levels of alertness and attention when primed with coffee cues than those from tea-oriented cultures.

One sign that neuromarketing has transcended its era of hype and hucksterism: Nielsen now has 16 neuro labs globally, including five in the US. One opened late last year in Cincinnati, Ohio, the heart of client country and home to Procter & Gamble, which is among the marketers that now have neuroscientists in-house.

"I think the industry is still a little bit of wild, wild west. It's still got plenty of snake oil in it," says Duane Varan, CEO of MediaScience.

Creativity peaks in your 20s and 50s: BBC reports, New research from Ohio State University found that our mid-20s is when our brains first become fertile ground for innovation. The study looked at previous winners of the Nobel Prize in economics. It found that those who did their most groundbreaking work in their 20s tended to be "conceptual" innovators. So basically they had a light bulb moment and acted upon it. But don't panic if you've gone past your mid-20s without a flicker of an idea - some of us won't hit our inspirational stride until our mid-50s.

The anatomy of a great decision: Making better decisions is one of the best skills we can develop. Good decisions save time, money, and stress. Here, Shane Parrish breaks down what makes a good decision and what we can do to improve our decision-making processes. http://bit.ly/2L8vMf7

Starbucks, Dunkin race against bans, taxes on disposable cups: Bloomberg reports, inspired by plastic bag bans, jurisdictions have set their sights on a much bigger target: the to-go coffee cup

"There are some big structural changes in manufacturing. The world will make relatively fewer things in the future as digitization replaces goods with services." -- Paul Donovan @ UBS

Bloomberg: Teens say they don't vape, they Juul, making e-cigarette use hard to track

For the first time, public health officials will ask about Juul by name in an annual youth tobacco survey.