Counting, Blonde Salad, Premier Lacrosse League, Digital Metrics

Brigadoon Weekly March 2019.png

Counting, Blonde Salad, Premier Lacrosse League, Digital Metrics

Brigadoon Weekly
April 14, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Brigadoon Weekly  = Global Emerging Issues


Marc, what are you working on this week? How can Brigadoon help?

ROSS RANT


Being counted doesn't always count.

"Not everything that counts can be counted, and not everything that can be counted counts." -- Albert Einstein

The world is inundated with data.

But yet Hollywood can't guarantee a hit.

The outcome of the Stanley Cup can't be confirmed.

The future UK PM officeholder can't be verified.

And the next chef to beat Bobby Flay can't be affirmed.

Still, we love data.

"Do a survey. Do a focus group. Do a study."

Do more data.

I don't think the magic is in more data.

Data should not be about trying to use the information to prove a theory, but to see what the numbers are actually telling us and to inform us what we might be missing - especially since the mind likes to trick us.

You see, our brains are wired to remember and overvalue the vivid and the shocking. Our brains are wired to remember events that actually happened and not events that could happen.

So often we comfort ourselves in data to gain a better understanding and some guidance, but the data often falls short.

In their book, Why Everything You Know About Soccer is Wrong, authors Chris Anderson and David Sally concluded that soccer is basically a 50/50 game. Half is luck, and half is skill.

With this conclusion, the authors determined there are two routes to soccer glory. One is being good. The other is being lucky. You need both to win a championship. But you only need one to win a game.

Disney CEO Bob Iger used a similar conclusion this week.

With the announcement of his company's over the top Disney+ streaming service, Iger is going where his customers are going. One where customers can customize their viewing experience and seamlessly view Mickey and Minnie on numerous devices.

No survey, no focus group, and no study needed to know this is a good move for Disney.

Disney has a customer experience that is visceral and multigenerational. A customer experience that is deep and broad. A customer experience forged with skill.

But Iger knows Disney needs more than skill to win the future.

As Iger told CNBC, if you measure the future against the present, the present doesn't stay the present for very long. Today's marketplace has never been more dynamic.

You can't measure what is happening today. You need to measure what you think will happen in the future - that and harness a little luck.

The reasons many of us don't innovate is the data and the information being used is shaped by a current business model and what has gotten us to our current status.

Data which is based on the present and data which is not of the future.

So be mindful of having too much data as a means to confirm what you want the outcome to be.

Plus don't be afraid of harnessing a little bit of luck.

- Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and idea amplification for senior executives working at the intersection of globalization, disruption, and politics.

FIVE TO READ

One: Chiara Ferragni — the Italian influencer who built a global brand: She launched her Blonde Salad blog 10 years ago as a bit of fun. Now she manages a €30m business and is one of the most influential people in fashion. 

Two: Human contact is now a luxury good: Screens used to be for the elite. Now avoiding them is a status symbol.

Three: Andrew Marshall, Pentagon strategist, 1921-2019: A prescient threat analyst who helped reboot US intelligence. 

In a building notorious for groupthink, Marshall’s perspective stood out. He foresaw the demise of the Soviet Union long before most others. Before the cold war was over, he switched his focus to the rise of China. He had a rare knack for separating noise from signal. “Who else would have asked about China the day after 9/11?” recalls Andrew May, one of Marshall’s protégés.

Four: How lacrosse star Paul Rabil aims to redefine professional sports: With the new Premier Lacrosse League, he and his brother Mike are inventing a new business model—and challenging some pro sports sacred cows.

Five: Digital metrics blocking business value creation: “A lot of businesses talk about CPA (cost per customer acquisition) metrics but the problem fundamentally with measurement is that markets haven’t been able to measure anything for a long period of time and suddenly they can measure. The stuff they think they can measure is not necessarily the right things to invest in.” 

BRIGADOON RADIO

Brigadoon Radio: Episode 7: The Future of Work: Recorded at the lounge inside the Robert Redford Center at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Deloris Wilson during Brigadoon Sundance 2019.

Deloris is a first time Brigadoon Sundance participant and for 2019 joined the main stage to lead a discussion on "Mind the Gap: What’s Missing in the Future of Work."

Deloris is an entrepreneur, social impact strategist, and equity advocate fueled by an earnest designer to equalize opportunity. As a strategist, she has crafted programs and initiatives to drive civil sector capacity in Sint Maarten, expand access to legal rights in Ghana, build new majority-owned businesses across the United States, and develop the cultural industries of Barbados.

Brigadoon Radio: Episode 8: 365 Days of Optimism: Recorded Pinehaven House at Sundance Mountain Resort, Brendan Kownacki speaks with Wendy Jones during Brigadoon Sundance 2019.

Wendy is a first time Brigadoon Sundance participant and led a whiteboard session on the power and benefits of optimism.

Wendy is an author and founder of The Optimists Journal, a generational learning platform to help people and families heal and learn about each other.

PODCAST

The Bob Lefsetz Podcast: Lefsetz speaks with the punk rock rebel, college radio star, singer-songwriter, and left-wing political activist Billy Bragg. On the podcast Bragg tells the story of growing up poor and rejecting his preordained future at Ford's to become a part of the political fabric of the UK, all via music. Billy tells a great story, you'll become a fan even if you're unfamiliar with his music (and learn a lot about Brexit too!)

Introvert, Fail, Legendary, Cool, Curiosity

Brigadoon Weekly March 2019.png

Introvert, Fail, Legendary, Cool, Curiosity

Brigadoon Weekly
March 31, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Brigadoon Weekly  = Global Emerging Issues


ROSS RANT


Thought leadership: Introverts wanted

Here's the big idea = Going forward, thought leadership and idea amplification is the process to shape globalization, disruption, and politics.

From my experience, most people over-index on tactics and vanity metrics and fail on strategy and organization.

From my experience, not engaging, not sharing, and not playing doesn't make the difference.

If you want to start a business, win a campaign, or change a culture, you can't do it from the sidelines.

Like the lottery, you got to be in it to win it.

Just this week, rising Democrat star and potential national candidate Stacey Abrams on The View told the audience, "I am an introvert. I don't like public stuff."

Imagine that.

An introvert.

A leader who has served as Minority Leader of the Georgia House of Representatives, was her party's nominee in the 2018 Georgia gubernatorial election, and in February 2019, became the first African-American woman to deliver a response to the State of the Union address.

Imagine that.

An introvert.

Abrams went on to tell the audience she is self-aware, recognizes the fear, and take steps to "hack opportunity."

She closed powerfully by saying, "In politics, they will never elect you if they never hear from you. You can't secretly run for president, or governor, or school board."

A good reminder from even one of the most talented politicians amongst us.

You got to be in it to win it.

- Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and idea amplification for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.


FIVE TO READ

10 reasons why you fail http://bit.ly/2JM2Clp

Can Amazon reinvent the traditional supermarket? Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that, ironically, bricks-and-mortar stores are crucial to the e-commerce giant’s future growth. Amazon may launch as many as 2,000 supermarkets in major U.S. cities, according to a recent report in The Wall Street Journal. It will be Amazon’s sixth physical retail format after Whole Foods, Amazon Books, Amazon Go, Amazon 4-Star and Amazon Pop-Up. https://whr.tn/2JNJPpU

Whatever retail store format Amazon uses, it “would be built upon this tremendous capacity they have to gather, analyze, understand and use what customers are saying to them every day,” said Mark Cohen, director of retail studies at Columbia University who had been CEO of Sears Canada. “Amazon is proof-positive of the value of big data and the way in which you collect it and the way in which you examine it and use it.”

30 legendary startup pitch decks and what you can learn from them http://bit.ly/2SMNA2C

Squaring up: How Insta-fashion is changing the way we shop: Instagram has become the window display for a new generation of savvy shoppers – and it’s changing the way we consume style, for good and bad. Leah Harper of The Guardian meets some of the pioneers at the forefront of Insta-fashion. http://bit.ly/2JQPpHX

Adam Grant: Why behavioral economics is cool, and I’m not.The boundaries between economics and psychology. http://bit.ly/2JU56hH 

BRIGADOON RADIO

Brigadoon Radio: Episode 5: The power of curiosity: Recorded at the Screening Room at Sundance Film Institute, Dr. Mark Stellingworth speaks with Catie Hargrove at Brigadoon Sundance 2019.

Catie is a 4x Brigadoon Sundance participant and for 2019 lead a whiteboard session on what she has learned in her nearly 20 years of management consulting and the need for more leaders to embrace curiosity as the tool to greatness. 

Catie is an executive coach, speaker, and author and you can find her on LinkedIn.

Brigadoon Radio: Episode 6: John Wick Republican: Recorded Pinehaven House at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Chad Munitz during Brigadoon Sundance 2019.

Chad is a 5x Brigadoon Sundance participant and has served as a Brigadoon Ambassador and co-host for Brigadoon Cincinnati 2019. Chad and Mark discussed the vision of Brigadoon, building a vinyl album collection, and comic books as art.

Chad is Vice President of Development at Towne Properties and you can find him on LinkedIn.

You can listen to both broadcasts - here.

Walking into the Unknown, Good Vibes are Contagious, Living Fearlessly, Showrun

Brigadoon Weekly March 2019.png

Walking into the Unknown, Good Vibes are Contagious, Living Fearlessly, Showrun

Brigadoon Weekly
March 24, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Brigadoon Weekly  = Emerging Issues Shaping Commerce + Culture


ROSS RANT

Photo Feb 23, 12 17 41 PM.jpg

Photo credit: Mike St. Clair

Taking a step forward isn't easy, but it is wonderful

With a Brigadoon gathering, you really never know what you are walking into.

Sure there is an agenda and a speaker or two. A location, a room, and a meal or two. Smart participants certainly and a PowerPoint-free format.

But you don't know what will transpire. What ideas will be created? What conversations will occur? What will make an impact and change your perspective?

Walking into the unknown, getting out of your comfort zone, and taking a step forward isn't easy, but it is wonderful.

Organizing Brigadoon Sundance is the ultimate unknown.

From year to year, I have no idea who will attend or who will speak. 

I have no idea if I have selected the right speakers and curated the right emerging issues shaping commerce and culture.

Having the trust of the audience, feedback from past participants and the ever growing quality of the speakers has sustained me to step forward and keep this project going.

With less than a year to go, Brigadoon Sundance 2020 will be the eighth edition of this conference that isn't' a conference.

As the formal planning and thinking for the eighth edition begins in earnest today, here are 12 things I learned from the seventh edition:

1. Selling art and luxury is the highest form of behavioral economics.

2. Holding statements and key phrases can be the difference between success and failure.

3. Homophily.

4. If ... Then ... Else.

5. "Your kids will never get lost."

6. "Lean into the pain."

7. Purpose over pleasure.

8. Embrace curiosity.

9. Find and foster community. 

10. Backlash over companies becoming too human while becoming communities.

11. "Dolphin Tank."

12. Cheap answers led to expensive questions.

What did you learn?

What should be discussed at the eighth edition?

Brigadoon is going back to Motown

We will gather for a special dinner and discussion at the Shinola Hotel's San Morello restaurant on Thursday, October 3 and enjoy a morning tour of the College of Creative Studies (CCS) on Friday, October 4.

Two inside bits about this gathering.

During my vagabond gap year of universities studies, I submitted a portfolio to seek admission as a student of the College of Creative Studies. I was told politely to take my talents elsewhere.

And already 25% of the tickets have been sold for the dinner.

So, if you want to spend some QT in my hometown and help me get into CCS, book your spot - here.

-Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and global public policy for senior executives working at the intersection of globalization, disruption, and politics.

FIVE TO READ

Good vibes are contagious: The science all points toward the same basic truth, we are mirrors reflecting onto each other. The people we surround ourselves with shape us, and we shape those around us, too. The implications of this truth are important and actionable. http://bit.ly/2U2taml 

Future shock: inside Google’s smart city: Plans to build a tech-fired Utopia in Toronto are gaining momentum — as privacy fears grow. https://on.ft.com/2U6AQUp

A creative director explains color psychology in movie poster designs: Indika Entertainment’s creative director James Verdesoto has teamed up once again with Vanity Fair to spotlight movie poster design, this time focusing on color psychology.  Verdesoto, who is the artist behind the iconic posters of Pulp Fiction, Ocean’s Eleven and Girl, Interrupted, explains the use of certain hues in specific genres, while referencing various film titles as examples. http://bit.ly/2JCRyH3

From its new $38-million home, can radio tastemaker KCRW adapt to a podcast world? https://lat.ms/2JBj3AG

BTW, if you don't listen to KCRW, you are doing it wrong.

Inside the secretly effective–and underrated–way Netflix keeps its shows and movies at the forefront of pop culture: How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more. http://bit.ly/2JCeExE

BRIGADOON RADIO

Brigadoon Radio: Episode 3: Number 7: Record at Pinehaven House at Sundance Mountain Resort, Brendan Kownacki speaks with Brigadoon Founder Marc A. Ross at the start of Brigadoon Sundance 2019.

The interview covers expectations for the 2019 gathering, the vision of Brigadoon, and what makes this project so special for participants.

Brigadoon Radio: Episode 4: Living Fearlessly: Record at the lounge inside the Robert Redford Center at Sundance Mountain Resort, Brendan Kownacki speaks with Kelsey Durkin during Brigadoon Sundance 2019.

Kelsey is a 2x Brigadoon Sundance participant and for 2019 joined the main stage to lead a discussion on "Living Fearlessly."

Kelsey is a writer and comedian and you can find her at the Keep On podcast.

You can listen - here.

PODCAST

a16z Podcast: For the billions of creatives out there: The writer-showrunner is a relatively new phenomenon in TV, as opposed to film, which is still a director-driven enterprise. But what does it mean, as both a creative and a leader, to “showrun” something, whether a TV show… or a startup? Turns out, there are a lot of parallels with the rise of the showrunner and the rise of founder-CEOs, all working (or partnering) within legacy systems. But in the day to day details, really “owning” and showunning something — while also having others participate in it and help bring it to life — involves doing the work, both inside and out. This episode of the a16z Podcast features Billions co-showrunner Brian Koppelman — who also co-wrote movies such as Rounders and Ocean’s 13 with his longtime creative partner David Levien — in conversation with Marc Andreessen (and Sonal Chokshi). http://bit.ly/2JAE9zl 

CHART

The age of artificial intelligence:

AI2.jpg

HT Human-Centered AI Institute @ Stanford University.

You can see the full infographic - here.

SONG

The First Big Weekend by Arab Strap Listen - here.

Luxury, ‘Peak Car’, Madonna, Recycling, Man City

Brigadoon Weekly Aug 2018.png

Luxury, ‘Peak Car’, Madonna, Recycling, Man City

Brigadoon Weekly
August 19, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon = Educational Events for Entrepreneurs and Thought Leaders.

Subscribe here: http://thebrigadoon.com/subscribe/


ROSS RANT

So how good do you want to be?

Best in the city?

Best in the county?

Best in the state?

Best in the nation?

Best in the hemisphere?

Best in the world?

Make a choice and execute accordingly.

-Marc A. Ross | Brigadoon Founder + TLC

FIVE ARTICLES TO READ

The notion of luxury has become meaninglesshttp://bit.ly/2BrQ66v

"Just as we have seen with ‘craft’ and ‘natural’, the word ‘luxury’ has been appropriated by lazy marketers." -- Sebastien van Laere, strategic research director, The Future Laboratory

‘Peak Car’ and the end of an industry: In Germany—the birthplace of the modern automobile—carmakers are anticipating the day when people stop owning cars. https://bloom.bg/2Mzgak8 

60 times Madonna changed our culture: Power. Innovation. Identity. Madonna has blended all of these and much more into a singular career. For her 60th birthday, we assessed her influence. https://nyti.ms/2BfJ703

The psychology behind why you always want to sit in the same seat https://qz.com/1349508/

"By establishing a personal territory, occupants avoid the daily need of negotiating with the external environment. Because they’re not wasting mental energy making themselves psychological comfortable in a new position every day, it makes it easier for them to achieve their goals, like concentrating on the lecture at hand."

Maria Konnikova shows her cards: The well-regarded science writer took up poker while researching a book. Now she’s on the professional circuit. https://nyti.ms/2KTqT4k

"Dr. Konnikova is an experimental psychologist trained at Columbia University. But her latest experiment is on herself. For a book she’s researching on luck and decision-making, Dr. Konnikova began studying poker." 

READING LIST

FT's Business Book of the Year 2018 — the longlisthttps://on.ft.com/2MH5X2b

BRIGADOON EVENTS - FALL 2018

Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018

Brigadoon Detroit | Salon Dinner = October 11, 2018

Brigadoon Cincinnati | Salon Dinner = November 1, 2018

Brigadoon Scotland 2018 = November 11-13, 2018

More details and ticket information @ thebrigadoon.com/events

PRODUCTIVITY

Seth Godin: "If someone insists on experiencing your experience before you give them the experience, it’s really unlikely you’re going to be able to delight them." 

TRENDS

Med school debt: NYU said it will cover tuition for all its medical students, a first among the nation’s major medical schools and an attempt to expand career options for graduates who won’t be saddled with six-figure debt.

Recycling is counterproductive. It’s ineffective, inefficient, expensive, and legitimizes single-use items. http://bit.ly/2MuNOHU

The Colorado School of Mines' has created the first space mining degree: The space resources program will teach students about harvesting materials from the Moon, asteroids, and more.

The share of British adults owning a:

Desktop PC

2008: 69%
2018: 28%

Smartphone

2008: 17%
2018: 78%

HT BBC


US EV sales: More than 152,000 plug-in electric vehicles have sold in the US so far this year, putting 2018 on track for record sales.

SONG

Pearl Jam - In My Tree https://goo.gl/dgPp3Q

EAT + DRINK

Bon Appétit: America's best new restaurants 2018:

1. Nonesuch - Oklahoma City
2. Maydan - Washington, DC
3. Ugly Baby - Brooklyn
4. Freedman's - Los Angeles
5. Nyum Bai - Oakland
6. Nimblefish - Portland, OR
7. Che Fico - San Francisco
8. Yume Ga Arukara - Cambridge, MA
9. Drifters Wife - Portland, ME
10. Call - Denver


Bon Appétit: Portland, Maine, is the 2018 restaurant city of the year http://bit.ly/2OyZlmX 

SPORT

Are super-nerds really ruining US sports? Jayson Werth is the latest athlete to complain that data and analytics are taking the joy out of sports. Can numbers live alongside individual brilliance? http://bit.ly/2Msv3F7

Evolve or die: Manchester City’s quest for innovation to breed domination http://bit.ly/2MvtQNk

Social Media Marketing, Psychographics, E-sports, Ocean Plastic

Brigadoon Weekly Aug 2018.png

Social Media Marketing, Psychographics, E-sports, Ocean Plastic

Brigadoon Weekly
August 5, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon is Education + Events + Engagement for Entrepreneurs and Thought Leaders.

Subscribe here: http://thebrigadoon.com/subscribe/


ROSS RANT

Social media — what is it good for?

Social media marketing has been the hottest marketing concept for the past decade. 

And why not?

With just a little effort, the marketing machine complex has amazingly shifted the production and creativity to a workforce that does all the heavy lifting for free.

Free.

Consumer-generated content, for free.

Direct to consumer engagement, for free.

Friends and family telling what to buy, where to eat, what to watch, all for free.

But is social media marketing losing steam or are we at the pioneer stage of these tools?

Earlier this year Pew Research dropped their annual report on Social Media Use in the United States.

And to no one’s surprise, a majority of Americans use Facebook and YouTube, and young adults are unusually heavy users of Snapchat and Instagram. The survey of US adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.

As has been the case since the Pew began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. But the social media story extends well beyond Facebook. The video-sharing site YouTube is now used by nearly three-quarters of US adults and 94% of 18- to 24-year-olds.

But there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram, and Twitter even when compared with those in their mid- to late-20s.

As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram.

This overlap is broadly indicative of the fact that many Americans use multiple social platforms. Roughly three-quarters of the public (73%) uses more than one of the eight platforms measured in this survey, and the typical (median) American uses three of these sites.

As might be expected, younger adults tend to use a greater variety of social media platforms. The median 18- to 29-year-old uses four of these platforms, but that figure drops to three among 30- to 49-year-olds, to two among 50- to 64-year-olds and one among those 65 and older.

So is social media marketing still a thing?

Yes.

But what does this social media thing mean for marketers, communicators, and advocates?

A few ideas.

Americans might say in polite company they don’t love social media, but their activity says otherwise as they use these tools and use them a lot. Second, social media users take advantage of multiple platforms and embrace their unique tweaks. Finally, it may be early days of social media, but there is a lot of content and distraction out there — and frankly, most of it is junk food for the brain.

For marketers, communicators, and advocates to take advantage of these tools they must think reinforce, reward, recognize, refresh, and research.

Also, your content must be outstanding because the consumer has multiple channels for distraction, others want your audience, and if the user doesn’t feel special, someone else will give them a home.

And most importantly, more and more content is being produced daily. Just like this Ross Rant, content will be easily created and then placed on a minimum of six social media and digital platforms.

So keep on using social media marketing but make sure your content and engagement reinforces, rewards, recognizes, refreshes, and is well researched.

If you want more, you can access the full report here: https://goo.gl/rWdo9g

READING LIST

What the team at a16z is reading this summerhttp://bit.ly/2MeyRGJ

FIVE ARTICLES TO READ

What is psychographics? Understanding the 'dark arts’ of marketing that brought down Cambridge Analytica: Although it came to light with the Cambridge Analytica scandal and 2016 US presidential election, psychographic marketing may be even more effective in commercial rather than political advertising. And it's already more prevalent than you might think. http://bit.ly/2MiCSJS

The world's most beautiful libraries – in pictures: In a new Taschen book, the Italian photographer Massimo Listri travels around the world to some of the oldest libraries, revealing a treasure trove of unique and imaginative architecture. http://bit.ly/2KjGWYS

American land use: Here's how America uses all that land to feed itself, power the economy and extract value for business and pleasure. https://bloom.bg/2LQLvyl

Hypnotic mass phenomena: Peter Thiel is one of Silicon Valley’s bigger-than-life characters. Now he is leaving the epicenter of the tech industry. A conversation on human herd behavior, successful investment, Donald Trump’s genius, homosexuality, and death. http://bit.ly/2LZrAKs

Vivienne Ming: ‘The professional class is about to be blindsided by AI'https://on.ft.com/2NRxQoo

"Ming has done research, using a database of 122m US workers, that shows how conventional hiring measures, which usually home in on credentials from a handful of schools or the impressions taken from one-on-one interviews, have little to do with workplace success."

BRIGADOON EVENTS - FALL 2018

Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018 | $345

Brigadoon Detroit | Salon Dinner = October 11, 2018 | $125

Brigadoon Cincinnati | Salon Dinner = November 1, 2018 | $125

Brigadoon Scotland 2018 = November 11-13, 2018 | $800

More details and ticket information @ thebrigadoon.com/events

TRENDS

Media consumption: The latest numbers from Nielsen show that on average American adults spend 11.1 hours every day consuming media, up 19 minutes over the previous quarter. 

-- 92 percent of adults listen to radio in an average week

-- 88 percent watch television

-- 79 percent mess around on a smartphone

-- 60 percent on a computer

-- 15 percent on a game console


Ocean plastic: More than 80% of marine plastic pollution comes from Asia

Degrading plastics emit greenhouse gases: study: AFP reports, a study in the journal PLOS ONE on Wednesday found that degrading plastics emit powerful greenhouse gases like methane and ethylene, and are a previously unaccounted-for source of these heat-trapping pollutants. Plastic water bottles, shopping bags, industrial plastics and food containers were all tested as part of the study.

“It got to a point where it would be far easier to build a technology company that does marketing than to try to change a big legacy business into that.” -- Havas CEO David Jones on rethinking the traditional agency model.

Does packaging matter? In a world of e-commerce, brands no longer need packaging to catch shoppers' eyes. Instead, online platforms lets brands use photos, videos, user-generated content, and more to promote their goods. 

Biz trip for work and fun: Business and leisure travel are becoming increasingly blurred.

PODCAST

Wired To Lead™ podcast with Brigadoon Founder Marc A. Ross: Earlier this year I joined Perry Smith and Cameron Gott on the Avalon Institute’s Wired to Lead podcast. The discussion focused on developing Brigadoon to be a leading global network where curious and compelling entrepreneurs and thought leaders gather as well as cognitive preferences and executing on ideas.

You can watch and hear the podcast here: https://goo.gl/KPTwxT

SONG

The Tragically Hip - Ahead By A Century https://goo.gl/tJBgwL 

SPORT

Why competitive gaming is starting to look a lot like professional sports http://bit.ly/2NXqRdD

"As e-sports continue to chase mainstream popularity, traditional sports organizations have steadily joined the ranks. Now, some of the biggest professional e-sports leagues in the world are starting to look a lot like the NBA or NFL. That includes big-money owners, a structured schedule, and things like minimum salaries and other benefits for players."

Destiny, Gwyneth Paltrow, Cobots, Best New Restaurants

Brigadoon Weekly Aug 2018.png

Destiny, Gwyneth Paltrow, Cobots, Best New Restaurants

Brigadoon Weekly
July 29, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon is Education + Events + Engagement for Entrepreneurs and Thought Leaders.

Subscribe here: http://thebrigadoon.com/subscribe/


ROSS RANT

Managing globalization to meet your business destiny

“This generation of Americans has a rendezvous with destiny.”
– Franklin D. Roosevelt

“Each generation imagines itself to be more intelligent
that the one that went before it, and wiser than the one that comes after it.”
– George Orwell


Globalization has significantly changed the nature of American politics forging a new generational paradigm. 

How business proceeds in this new public affairs environment is a challenge that few are ready to engage.

The election of Donald Trump has uniquely changed the Republican Party into something entirely different than it was just two years ago. Bernie Sanders, who forced Hillary Clinton to tack left in the primaries, has done the same to the Democratic Party.  

For Election 2018 and Election 2020, American politics will see a tremendous amount of shifting and movement between the two parties as they redefine themselves and or break into four rioting parties operating as two parties.

With an endless news cycle, a continuous flow of global commerce, politicians advancing protectionist laws globally, and committed geopolitical powers looking to reset the landscape, American politics is being shaped from many directions and far beyond America's shores. Decisions made in Beijing now impact events in Brussels which in turn compels policy in Washington, DC.

The ability to manage this dynamic, globalized political environment, particularly at the intersection of business and public policy, coupled with an underlying cultural phenomenon rejecting the establishment, this new environment is more challenging for American government officials, policymakers, voters, and companies.

The pace involved in addressing political challenges has increased as well as the scale of the problems due to a globally diverse network of stakeholders. American voters have spoken and demanded a more significant share of the profits. The traditional capitalist ideal of being responsible solely to shareholders in under threat and business going forward will involve numerous stakeholders, including governments, media, bloggers, consumers, non-governmental organizations, investors, employees, and citizens. For leaders, simply put, there are a lot more people that will hold you accountable and want a say in the process.

For global business leaders to be successful going forward, they must have the dispassionate skill to understand and engage global problems, foster economic development and opportunities, and manage a globally interconnected communications marketplace all influencing and disrupting American politics like never before.

Is your business prepared to handle and understand America's next generation and rendezvous with destiny?

-Marc A. Ross

FIVE ARTICLES TO READ

A 4-day work week? A test run shows a surprising result https://nyti.ms/2LE875e

The firm, Perpetual Guardian, which manages trusts, wills, andestates, found the change actually boosted productivity among its 240 employees, who said they spent more time with their families, exercising, cooking, and working in their gardens.

The big business of being Gwyneth Paltrow: NY Magazine reports, inside the growth of Goop — the most controversial brand in the wellness industry. https://nyti.ms/2uQroqk

Theresa May's impossible choice: The New Yorkers reports, with Brexit looming, the Prime Minister is battling Trump, Europe, and her own party. http://bit.ly/2uGvTDW

FT: Pyjamas, pilates pants or pinstripes? A guide to out-of-office style https://on.ft.com/2LE3nfW

As our desks become more mobile, our working wardrobe is changing as well. So, what does the domestic professional wear?

Startups and small businesses are endangered species: Martin Chávez of Morning Consult writes. Google, Facebook, and Amazon collectively acquired a staggering 182 companies from 2013 through 2017, making the business practices of Rockefeller's Standard Oil seem in retrospect quaint and austere. http://bit.ly/2uOFEAc

BRIGADOON EVENTS - FALL 2018

Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018

Brigadoon Detroit | Salon Dinner = October 11, 2018

Brigadoon Cincinnati | Salon Dinner = November 1, 2018

Brigadoon Scotland 2018 = November 11-13, 2018

Brigadoon Sundance 2019 = February 24-26, 2019

More details and ticket information @ thebrigadoon.com/events

TRENDS

Robotics for manufacturing, warehouses, maintenance, etc. is estimated to be a $105 billion market by 2025, according to CB Insights.

Much of the growth is being driven by ”cobots,” or collaborative robots that can work alongside humans.

Some examples of cobot use: 

- Banking: Cobots are being used to count and sort banknotes, which is an area that has long been sensitive to human error.

- Auto: They are being used to vacuum out cars at the end of the assembly process.

- Retail/hospitality: They are flipping burgers in robotic restaurants and sorting items at distribution centers for large apparel brands.

- Cosmetics: Cobots are allowing for more personalized products produced in smaller factories at L’Oreal.


Fortnite is 1 year old

125 million players
11 million mobile downloads
69% of players spend £ on the game
58.9% of purchases made were of skins (18% gliders, 13.5% harvesting tools, 9.5% emotes)
Avg £ players spend: $58.25


Traffic made worse by ride-sharing: A new study says that services like Uber and Lyft actually make traffic worse in major cities as consumers use their services rather than opting for mass transit options. Services like UberX and Lyft, the study argues, put 2.8 new vehicle miles on the road for every 1 mile of personal driving they replace. Read the report here: http://bit.ly/2uOGaOG

PODCAST

Brian Koppelman speaks with Seth Godin http://bit.ly/2LF0prA

SONG

Alexander Popov - Siberia http://bit.ly/2uUVEjX

EAT + DRINK

Eater: The 18 best new restaurants in Americahttp://bit.ly/2LCO0EA

Bavel, Los Angeles
Bywater American Bistro, New Orleans
Canard, Portland
Carnitas Lonja, San Antonio
Cote, New York
Dialogue, Los Angeles
Elda, Biddeford, ME
Frenchette, New York
Kamonegi, Seattle
Hai Hai, Minneapolis
Hello, Sailor, Cornelius, NC
Majordomo, Los Angeles
Nyum Bai, Oakland
Maydan, Washington DC
Suerte, Austin
Theodore Rex, Houston
True Laurel, San Francisco
Pacific Standard Time, Chicago