Why Ferraris?

Comedian sensation and talk show legend David Letterman, a Ferrari fan and owner, summed up the appeal in an NYT interview. "Why Ferraris? Because they're so ridiculous," he said. "It's a visceral response. They're beautiful, sensual. They smell great: the leather and the smell of the oil they inevitably leak. The sounds of the engine, exhaust, and transmission are just so mechanically obvious. And who needs a car that can do 180? They're fabulous."

Ferraris secure attention, frame the narrative, attract the right clients, and repel the wrong ones.

If women were attracted to men who drove expensive vehicles, they’d marry combine drivers.

That's behavioral communications.


Marc A. Ross is a globalization strategist and communications advisor. Ross specializes in helping entrepreneurs and thought leaders make better connections and better communications. He is the founder of Brigadoon.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.