Today we have a micro-media and personalized broadcast communications environment which serves the needs of the end user.
When it comes to the WWW and the direct marketing communications environment, being multidimensional beats being single-dimensional.
Surprise beats consistency.
Emotion beats fact.
Funny beats dour.
Useful beats sales.
Beautiful beats boring.
Inspirational beats directional.
The best communicators understand this communications environment instinctively.
Marc A. Ross is the founder of Brigadoon and specializes communications for thought leaders working at the intersection of globalization, disruption, and politics.