Our first instinct is far too often wrong

"In exams, as in life, we should be willing to rethink.

"We are prone to cling tightly to the devil we know. The likely explanation is that we are seeking to minimise regret. Forget the old cliché about regretting the things you didn’t do more than the things you did: we regret misfiring action more than misfiring inaction. We starkly remember the times we changed things for the worse, and we more easily forget the times when we failed to change things for the better."

Read the full post - here.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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