Consumer Spending + EVs + Mickey Mouse + Burgers

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US shopping centre vacancies rise to eight-year high: FT reports, increase comes on signs of faltering consumer spending and pressure from ecommerce.

58.4 percent market share for EVs in Norway: In March, fully electric cars made up nearly 60 percent of the new-car market in Norway, a world record. A recent increase in the electric sales coincided with deliveries of Tesla’s Model 3 and Audi’s e-tron. The country aims to end sales of all fossil-fuel vehicles by 2025.

David Perell: What did Gutenberg’s printing press actually change?

Book prices fell. The raw price of books fell by 2.4 percent a year for over a hundred years after Gutenberg.

In places where there was an increase in competition among printers, prices fell swiftly and dramatically. Competition works. When an additional printing firm entered a given city market, book prices there fell by 25%.

Extreme loneliness or the perfect balance? How to work from home and stay healthy: More and more people are working where they live, attracted by the promise of flexibility, efficiency, and no commute. But does this come at a cost to their wellbeing? http://bit.ly/2K3BH4J

How Disney grew its $3 billion Mickey Mouse business–by selling to adults: Apple, Gucci, Kate Spade, Uniqlo, L’Oréal, and Maybelline are just a few of the companies that sell Mickey-branded products for grown-ups. Here’s how Disney made adults fall in love with a cartoon character. http://bit.ly/2K9n3c2

Inside the race to build the burger of the future: Trump says Democrats and environmental wackos are waging a war on beef. But corporations, not politicians or activists, are leading the post-meat revolution. https://politi.co/2K3tgGx

The heart of a swimmer vs. the heart of a runner: Regular exercise changes the look and workings of the human heart. And researchers are discovering that different sports affect the heart differently. https://nyti.ms/2Uwmw7W

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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