21 ways to not have the right network

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1. Same backgrounds - think homophily.

2. Lack of mission statement.

3. Thinking small.

4. Too much self-reliance.

5. Same skills. Same talents. Same ideas.

6. Too provincial.

7. Limited perspective.

8. Choosing personality over purpose.

9. Reactive.

10. Not stubborn enough.

11. Easily swayed.

12. Over-reliance on cash and class as connection.

13. Spending not investing.

14. No reboot.

15. Too many jerks.

16. More campaign, not cause.

17. Comfortable and content.

18. Thinking the hype is real.

19. Lack of moxie.

20. Don’t do the work.

21. Many ideas, no execution.

-Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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