Futurecraft.Loop + Beyoncé + Business Casual + Buying Cars + AI

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A new Adidas shoe uses just one material – and is fully recyclable: Usually, Adidas's trainers include more than 12 different materials. The Futurecraft.Loop uses one plastic and could usher in an era of shoe subscriptions. http://bit.ly/2VhLSXE

"It's estimated that 300 million pairs of running shoes are thrown away each year in the UK alone."

Beyday: HBO had been courting Beyoncé in an attempt to air Homecoming, a behind-the-scenes look at her Coachella performance. Then, Netflix made a counteroffer so large that HBO — which has spent decades cultivating a reputation as a distributor with staggering coffers — balked and had to pull out. We now have that number: Variety reports Netflix inked a $60 million deal with Beyoncé for three projects, meaning that Homecoming sold for $20 million. It’s good to be the queen.

The mystery of business casual: No one knows what shoes to wear to work. Silicon Valley has an answer. http://bit.ly/2KSCRAl

In defense of disorder: Humans love laws and seek predictability. But like our Universe, which thrives on entropy, we need disorder to flourish. http://bit.ly/2Vqpyvb

Driving is so 1980s: In a challenge for Detroit, teens put off getting their licenses and buying cars. About a quarter of 16-year-olds had a driver’s license in 2017, a sharp decline from nearly half in 1983. 

AI could boost our intelligence, but will we misuse it? Theoretical neuroscientist and entrepreneur Vivienne Ming believes it’s inevitable, but warns that our use of AI could have unintended consequences. http://bit.ly/2VjeO1m

A new race to the moon? US wants to lead the way: Half a century after the first lunar landing, a new race to the moon may be underway. The United States is out to win again. What are the Russians hoping for? And is there a role for the rest of the world? http://bit.ly/2VgAnQe

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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