EVs + Yeti + Moon + Higher Education + Animal Meat + Robot Delivery

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The future's electric at the Shanghai Auto Show: Bloomberg reports, There’s electricity in the air at the China auto show in Shanghai this week, as the battery-car brigade rolls into town like never before. Established global makers and dozens of local startups are rushing to showcase electric-vehicle models in a push led by China, the world's largest car market. But there’s a dark side: While companies have plowed billions of dollars into development, projected EV sales may not be enough to keep the assembly lines moving, suggesting only a few companies will survive when the dust settles.

@web: Why Yeti is a strong lifestyle brand: 

- They chose a customer.
- They charge full price despite the half-price substitutes.
- You’ll find YETI stickers on laptops, trucks, boat windshields.
- It became a status symbol in just three years. 
- The products are excellent.

Carmakers eye the moon: The next frontier for carmakers could be the moon. China’s BAIC Group is developing joint technology with the country’s Lunar Exploration Project for lunar exploration. Toyota is also teaming up with Japan’s space agency to build a lunar rover, expecting to put it on the moon by 2029. 

The coming obsolescence of animal meat: Companies are racing to develop real chicken, fish, and beef that don’t require killing animals. Here’s what’s standing in their way. http://bit.ly/2KLdxw7
 
HBR: Does higher education still prepare people for jobs?http://bit.ly/2KMlW2t

'More and more students are spending more and more money on higher education, and their main goal is largely pragmatic: to boost their employability and be a valuable contributor to the economy. Even if the value attached to a university degree is beneficial to those who obtain it, companies can help change the narrative by putting less weight on “higher education” as a measure of intellectual competence and job potential, and instead, approach hiring with more open-mindedness."

French supermarket tests robot delivery: Reuters reports, Casino’s Franprix chain will test the delivery robots on the streets of Paris’s 13th arrondissement for a year. In the French capital, where Amazon has been running its Amazon Prime Now express delivery service since 2016, the speedy and convenient delivery of food has become a battleground among retailers.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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