Introvert, Fail, Legendary, Cool, Curiosity

Brigadoon Weekly March 2019.png

Introvert, Fail, Legendary, Cool, Curiosity

Brigadoon Weekly
March 31, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Brigadoon Weekly  = Global Emerging Issues


Thought leadership: Introverts wanted

Here's the big idea = Going forward, thought leadership and idea amplification is the process to shape globalization, disruption, and politics.

From my experience, most people over-index on tactics and vanity metrics and fail on strategy and organization.

From my experience, not engaging, not sharing, and not playing doesn't make the difference.

If you want to start a business, win a campaign, or change a culture, you can't do it from the sidelines.

Like the lottery, you got to be in it to win it.

Just this week, rising Democrat star and potential national candidate Stacey Abrams on The View told the audience, "I am an introvert. I don't like public stuff."

Imagine that.

An introvert.

A leader who has served as Minority Leader of the Georgia House of Representatives, was her party's nominee in the 2018 Georgia gubernatorial election, and in February 2019, became the first African-American woman to deliver a response to the State of the Union address.

Imagine that.

An introvert.

Abrams went on to tell the audience she is self-aware, recognizes the fear, and take steps to "hack opportunity."

She closed powerfully by saying, "In politics, they will never elect you if they never hear from you. You can't secretly run for president, or governor, or school board."

A good reminder from even one of the most talented politicians amongst us.

You got to be in it to win it.

- Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and idea amplification for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.


10 reasons why you fail

Can Amazon reinvent the traditional supermarket? Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that, ironically, bricks-and-mortar stores are crucial to the e-commerce giant’s future growth. Amazon may launch as many as 2,000 supermarkets in major U.S. cities, according to a recent report in The Wall Street Journal. It will be Amazon’s sixth physical retail format after Whole Foods, Amazon Books, Amazon Go, Amazon 4-Star and Amazon Pop-Up.

Whatever retail store format Amazon uses, it “would be built upon this tremendous capacity they have to gather, analyze, understand and use what customers are saying to them every day,” said Mark Cohen, director of retail studies at Columbia University who had been CEO of Sears Canada. “Amazon is proof-positive of the value of big data and the way in which you collect it and the way in which you examine it and use it.”

30 legendary startup pitch decks and what you can learn from them

Squaring up: How Insta-fashion is changing the way we shop: Instagram has become the window display for a new generation of savvy shoppers – and it’s changing the way we consume style, for good and bad. Leah Harper of The Guardian meets some of the pioneers at the forefront of Insta-fashion.

Adam Grant: Why behavioral economics is cool, and I’m not.The boundaries between economics and psychology. 


Brigadoon Radio: Episode 5: The power of curiosity: Recorded at the Screening Room at Sundance Film Institute, Dr. Mark Stellingworth speaks with Catie Hargrove at Brigadoon Sundance 2019.

Catie is a 4x Brigadoon Sundance participant and for 2019 lead a whiteboard session on what she has learned in her nearly 20 years of management consulting and the need for more leaders to embrace curiosity as the tool to greatness. 

Catie is an executive coach, speaker, and author and you can find her on LinkedIn.

Brigadoon Radio: Episode 6: John Wick Republican: Recorded Pinehaven House at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Chad Munitz during Brigadoon Sundance 2019.

Chad is a 5x Brigadoon Sundance participant and has served as a Brigadoon Ambassador and co-host for Brigadoon Cincinnati 2019. Chad and Mark discussed the vision of Brigadoon, building a vinyl album collection, and comic books as art.

Chad is Vice President of Development at Towne Properties and you can find him on LinkedIn.

You can listen to both broadcasts - here.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.