Plastic from Plants + Microplastic Pollution + WWC

EmergingIssues MAR 2019.png

Engineered microbe may be key to producing plastic from plants: Phys.org reports, with a few genetic tweaks, a type of soil bacteria with an appetite for hydrocarbons shows promise as a biological factory for converting a renewable—but frustratingly untapped—bounty into a replacement for ubiquitous plastics. Bioengineers in Japan have used PDC to make a variety of materials that would be useful for consumer products.

Microplastic pollution has contaminated American groundwater, the lakes, and rivers of the UK, the coast of Spain, the beaches of Singapore and the Yangtze River in China, studies from around the world have shown. While the health effects of the tiny plastic particles on humans are still undetermined, they have been shown to harm marine life – and to have been consumed by people in Europe, Japan, and Russia.

New York City school menus go meatless on Mondays: WSJ reports, the NYC mayor says the policy will improve the health of children and the planet; food trade group says the move will limit low-income youngsters’ access to protein.

The nation’s largest school district follows others, such as Los Angeles, in offering only vegetarian dishes on Mondays, saying the move will help the environment by cutting greenhouse gases. 

Women finally get their own World Cup soccer style: NYT reports, for decades, women’s uniforms were just derivations of men’s. Now, taking specific design cues, like ponytail-friendly necklines, comes the good stuff

Nike revealed the new home and away uniforms for 14 out of 24 competing teams, and for the first time since the brand began working with the WWC tournament in 1995, each one of them was made specifically for the women’s teams, not as derivations or extensions of kits made for men.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

.