Here are 15 steps to get you going:
Tell > Sell
The audience knows - you can't fake it
What if it works?
Know the business model
There is no perfect time to start
Busy is a decision
Start at the end
Do you want to be a queen or a queen maker?
Form a habit
Be a professional
Rational behavior is rare
Be an expert in being curious
SNL is live at 11:30 pm regardless if it is ready or not
Cause > Campaign
If you want - you can send me your response to any of the tidbits listed above and I am happy to critique your answer.
Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.