Brigadoon Weekly: James Altucher, Jim O'Neill, Nigeria, EVs, 3D-printed

Brigadoon Weekly Aug 2018.png

James Altucher, Jim O'Neill, Nigeria, EVs, 3D-printed 

Brigadoon Weekly
January 13, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Brigadoon = Where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture.

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Here are 27 things I learned from James Altucher last year

I reckon I spent 1,320 minutes with James Altucher last year.

Between his pods, books, and blogs. Many, many hours consuming his content.

If you don't know Altucher, the New York Times describes him as "a self-empowerment blogger and author of 16 books, including bestseller Choose Yourself. Over the last half-decade, this former tech entrepreneur, venture capitalist, and financial pundit has reinvented himself as a gimlet-eyed self-help guru, preaching survival in an era when the American Dream — the gold-embossed college diploma, the corner office, the three-bedroom home — seems like a sham."

At one point he threw out almost everything he owned and began living out of a single bag.

A single bag he took to random Airbnbs around NYC. 

He didn't even keep any physical books as he moved all his books to a Kindle.

Such experiential content development is powerful.

Content that resonates with me.

Rarely overproduced, often self-published, rough and raw, transferable, and mobile, his material succeeds because of the quality - not because of proper design, a team of handlers, buzzworthy features, or having the most fashionable look and feel.

Fundamentally his content is all about his journey and is shared in a style that is accessible and pure - also it easily produced and scalable since it doesn't require much the infrastructure. 

The content succeeds because it succeeds, not because of chicanery or tomfoolery.

Here's the list:

1. Every day, be creative. Creativity is a muscle.

2. Reinvent yourself. The world is changing quickly. A few years ago we didn't have smartphones - now a billion+ people have them.

3. Action is the fundamental key to all success.

4. You can have a job, a career, or a calling - pick wisely.

5. The average multimillionaire has supposedly seven sources of income - they always have a backup plan.

6. You can either watch it happen, or you can be part of it.

7. Being an entrepreneur is like eating glass and enjoying it.

8. Any career take one to three years to do the studying required. About two years before you are making any money in your new career. Three to four years before you are making a living from it and five to six years before you are killing it. So that is eleven to fifteen years of work - work that is done each day and persistently.

9. Everyone needs to make time to play Hamburg = see the Beatles

10. "If it's not hard, it's soft" -- Ice Cube

11. Find your community or your following.

12. OPM = other people's mistakes - learn from other people's mistakes

13. Always manage risk.

14. Always be testing.

15. No matter what you are doing, get as much press as possible.

16. Engage the customer.

17. If you ask lousy questions, you will get lousy answers.

18. Get out of the prediction business and get into the possibility business.

19. All you need is 1,000 true fans.

20. To be a real entrepreneur you always have to be looking forward.

21. "A day without laughter is a day wasted." -- Charlie Chaplin

22. Reinvention never stops.

23. Don't expect to come up with a good idea every day, but come up with ideas every day.

24. No emotional anchor = no art. 

25. People don't remember what they don't like.

26. It's the discipline that makes the content.

27. "I don't fear the man who has practiced 10,000 kicks. I fear that man that practiced one kick 10,000 times." -- Bruce Lee

-Marc A. Ross

Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and global public affairs for executives working at the intersection of globalization, disruption, and politics.


Monocle's soft power survey 2018/19: The top 25 nations that got it right:

Jim O'Neill: Whither the Chinese consumer? Between 2010 and 2017, consumer spending in China increased by almost $3 trillion dollars, and global brands came to rely on the Chinese market for a growing share of sales. But now that Apple has revised downward its expected revenues, citing slowing Chinese growth, the outlook for such firms – and for the world economy – has dimmed.

52 places to go in 2019

Richard A. Friedman: The big myth about teenage anxiety: Relax: The digital age is not wrecking your kid's brain.

Top risks for 2019: Eurasia Group's annual forecast of the political risks that are most likely to play out over the course of the year:Read the report here.

1. Bad seeds
2. US-China
3. Cyber gloves off
4. European populism
5. The US at home
6. Innovation winter
7.Coalition of the unwilling
8. Mexico
9. Ukraine
10. Nigeria

"Pretty much everything that we monitor geopolitically that matters in the world is presently heading in a negative direction. It’s been 21 years since I started the firm, that’s never been true before." -@ianbremmer 


Brigadoon Radio = Episode 2: A conversation between Brigadoon Founder Marc A. Ross and Brigadoon Professional + Ambassador Dr. Mark Stellingworth on Atlanta United, Syria, Mattis' departure from the US Department of Defense, US-China relations, and Brigadoon Sundance update. Listen here.


Drone alert: Departures at London Heathrow—one of the world's busiest airports—were temporarily suspended yesterday following a drone sighting. Last month a drone sighting caused much longer-lasting disruption at Gatwick, one of Southeast England's other big airports.

119 million: The total number of smart speakers in circulation in the US.

EVs: 29 global automakers found that they are investing at least $300 billion in electric vehicles, with more than 45 percent of that earmarked for China.

Neutrogena is set to introduce 3D-printed, customized face masks in Q3 2019.

CPG AI: New products developed by P&G include a toothbrush that provides personalized feedback and a tool that offers skin-care advice.


Portugal. The Man - Feel It Still (ZHU Remix)Listen here.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.