Luxury, ‘Peak Car’, Madonna, Recycling, Man City

Brigadoon Weekly Aug 2018.png

Luxury, ‘Peak Car’, Madonna, Recycling, Man City

Brigadoon Weekly
August 19, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

Brigadoon Weekly  = Enterprise + Culture + Sport + Policy

Brigadoon = Educational Events for Entrepreneurs and Thought Leaders.

Subscribe here:


So how good do you want to be?

Best in the city?

Best in the county?

Best in the state?

Best in the nation?

Best in the hemisphere?

Best in the world?

Make a choice and execute accordingly.

-Marc A. Ross | Brigadoon Founder + TLC


The notion of luxury has become meaningless

"Just as we have seen with ‘craft’ and ‘natural’, the word ‘luxury’ has been appropriated by lazy marketers." -- Sebastien van Laere, strategic research director, The Future Laboratory

‘Peak Car’ and the end of an industry: In Germany—the birthplace of the modern automobile—carmakers are anticipating the day when people stop owning cars. 

60 times Madonna changed our culture: Power. Innovation. Identity. Madonna has blended all of these and much more into a singular career. For her 60th birthday, we assessed her influence.

The psychology behind why you always want to sit in the same seat

"By establishing a personal territory, occupants avoid the daily need of negotiating with the external environment. Because they’re not wasting mental energy making themselves psychological comfortable in a new position every day, it makes it easier for them to achieve their goals, like concentrating on the lecture at hand."

Maria Konnikova shows her cards: The well-regarded science writer took up poker while researching a book. Now she’s on the professional circuit.

"Dr. Konnikova is an experimental psychologist trained at Columbia University. But her latest experiment is on herself. For a book she’s researching on luck and decision-making, Dr. Konnikova began studying poker." 


FT's Business Book of the Year 2018 — the longlist


Brigadoon Annapolis | Salon Dinner + Lectures = September 20-21, 2018

Brigadoon Detroit | Salon Dinner = October 11, 2018

Brigadoon Cincinnati | Salon Dinner = November 1, 2018

Brigadoon Scotland 2018 = November 11-13, 2018

More details and ticket information @


Seth Godin: "If someone insists on experiencing your experience before you give them the experience, it’s really unlikely you’re going to be able to delight them." 


Med school debt: NYU said it will cover tuition for all its medical students, a first among the nation’s major medical schools and an attempt to expand career options for graduates who won’t be saddled with six-figure debt.

Recycling is counterproductive. It’s ineffective, inefficient, expensive, and legitimizes single-use items.

The Colorado School of Mines' has created the first space mining degree: The space resources program will teach students about harvesting materials from the Moon, asteroids, and more.

The share of British adults owning a:

Desktop PC

2008: 69%
2018: 28%


2008: 17%
2018: 78%


US EV sales: More than 152,000 plug-in electric vehicles have sold in the US so far this year, putting 2018 on track for record sales.


Pearl Jam - In My Tree


Bon Appétit: America's best new restaurants 2018:

1. Nonesuch - Oklahoma City
2. Maydan - Washington, DC
3. Ugly Baby - Brooklyn
4. Freedman's - Los Angeles
5. Nyum Bai - Oakland
6. Nimblefish - Portland, OR
7. Che Fico - San Francisco
8. Yume Ga Arukara - Cambridge, MA
9. Drifters Wife - Portland, ME
10. Call - Denver

Bon Appétit: Portland, Maine, is the 2018 restaurant city of the year 


Are super-nerds really ruining US sports? Jayson Werth is the latest athlete to complain that data and analytics are taking the joy out of sports. Can numbers live alongside individual brilliance?

Evolve or die: Manchester City’s quest for innovation to breed domination

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.