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The notion of luxury has become meaninglesshttp://bit.ly/2BrQ66v

"Just as we have seen with ‘craft’ and ‘natural’, the word ‘luxury’ has been appropriated by lazy marketers." -- Sebastien van Laere, strategic research director, The Future Laboratory

The Defense Department has produced the first tools for catching deep fakes: Fake video clips made with artificial intelligence can also be spotted using AI—but this may be the beginning of an arms race.

@HarvardBiz: A recent study of 170 organizations with $1 billion or more in revenue found that over 82% are currently using a lean startup approach in some aspect of their business

"If someone insists on experiencing your experience before you give them the experience, it’s really unlikely you’re going to be able to delight them." -- Seth Godin

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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