Make that walkabout a priority; your imagination will thank you

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Made famous in the United States by famed Australian philosopher Crocodile Dundee, a walkabout is a journey through the wilderness of one's choosing to satisfy an itch, a desire to be elsewhere, the craving for the open road, or to engage the space over the horizon.

A walkabout can be a simple bike ride to your local art museum or possibly a more adventurous cross-continental journey to the top of Mount Kilimanjaro. A walkabout can be joining the local historical society or taking a gap year to teach economics in Canada.

Regardless of the distance traveled or the actions taken, your imagination will thank you for the change of scenery. The brain gets too comfortable in your everyday surroundings. Same morning routine. Same office commute. Same weekly meetings. Same quarterly reports. Same yearly industry conference. Sameness overload. 

This sameness can suppress your ability to generate new ideas.

Without generating new ideas, you become a manager and not a leader.

Changing up the pace, the people, the poetry can have profound results. From developing new skills and insights, but more importantly, your ability to generate new ideas.

You are a mashup of what you let into your life - friends, meals, music, books, art, lectures, movies, experiences, etc.

Every new idea is a mashup of one or more previous ideas. Without developing new ideas, the mashup process stalls.

So make time for that walkabout. Big or small, your imagination will thank you.

-Marc A. Ross

Marc A. Ross is the founder of Brigadoon and specializes in developing winning communications, content, connections, and commerce for entrepreneurs and thought leaders.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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