Back on Campus, Theme Park Designers, Prioritizing, R.E.M., Bananas vs. Sports Drinks

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Back on Campus, Theme Park Designers, Prioritizing, R.E.M., Bananas vs. Sports Drinks

The Weekly | Brigadoon
April 15, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

The Weekly  = Enterprise + Culture + Sport + Policy

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Go back to school

One of the best thought leader, low hanging fruit techniques is to get reconnected to your school - be it high school, college, or graduate. 

You need your schools. 

Over the last few days, I have been down in Chapel Hill, North Carolina attending alumni weekend festivities for the Kenan-Flagler Business School. I was fortunate to be asked to speak with two marketing classes of current students on the intersection of the retail sector and public policy as well as lead a lecture on retail disruption for the alumni back on campus. You can see the decks here: retail politics and retail disruption.

Talking with students as they are about to embark on their careers is a fantastic opportunity. To answer their questions and share your experience I found to be a most wonderful exchange for all involved. Also, you need to be on your game as your audience has immediate access to the WWW to challenge your ideas in real-time, or worse, you are white noise as they tune you out, so they update their Pinterest pages.

Speaking with the alumni, be it 2017 MBA graduates not even 365 days out of college, or older students who departed the school in the 80s, 70s, and even 60s can't be beaten as a venue to present your ideas. This type of cross-generation audience fosters an exchange of experience and knowledge that is a challenge to replicate on a daily workday.

As you think about upping your thought leadership game as a means to improve your experience and knowledge, think about going back to school. Reach out to that alumni director, speak with a former teacher, or find conference taking place on campus.

The ability to share ideas, speak with students, engage alumni from decades past in a safe and friendly environment is a powerful tool that will help you expand your thought leader capabilities. 


Theme park designers are preaching the importance of play over technology these days.

Play > Technology

Brigadoon > Conference

Blockchain is not only crappy technology but a bad vision for the future

The future of what: Data! What is it good for? These days there’s nothing but data out there - social media statistics, Spotify artist insights, info about who your fans are, where they are, and when they listen to your music. But what do you do with all this data? And who is really benefiting from it?

Prioritizing: Giving all of your time to what seems urgent will leave you exhausted. Here’s how to know the difference between what is necessary and what is expendable.

Check out Piper Jaffray's semi-annual Generation Z survey of more than 6,000 US teens

Food, beauty and video games continue to dominate teen wallet.

Athletic cycle above historic average but streetwear cycle accelerates.

Teens opt for Snapchat and Instagram as Facebook engagement stabilizes.


You know you got something to say: Looking for a place to share ideas, comment on business, tell a funny story, or provide expertise?

This is the place.

Send The Weekly 500 - 750 words on any topic that would benefit the Brigadoon community.

Please note, I do my best copy editing after I hit send. So, whatever you send me, I suggest you do a bang-up job on the spelling, grammar, and editing before you send it over. 


"Never do meetings unless someone is writing a check." -- Mark Cuban


The Lefsetz Letter Podcast: Shirley Manson: Shirley is a Scottish musician, singer, songwriter, record producer, actress, and the lead vocalist of the alternative rock band Garbage. Only three Scottish women have sung a Bond theme so far – Lulu, Sheena Easton, and Shirley. She got her turn 1999 when Garbage was asked to record ‘The World Is Not Enough’ from the film of the same name. With more than 30 years in the business and countless hit records under her belt, Manson is a true rock legend. In this podcast hosted by Bob Lefsetz, this conversation is smart, complex, thoughtful, and engaged. An excellent discussion between two top professionals who have seen the highest highs and the lowest lows of the music business.


R.E.M. - Finest Worksong


FIFA looks for $25 billion, 12-year deal for new tournaments:AP reports, FIFA is planning to team up with Saudi Arabian, Chinese and American investors in a $25 billion, 12-year deal that could add two major international tournaments to an already crowded soccer calendar. With preparations for this year’s World Cup in Russia reaching a climax, FIFA President Gianni Infantino is looking to launch an expanded 24-team Club World Cup — played every four years starting in 2021 — and a separate global competition for national teams every two years.

The hockey community is leaving hockey sticks out for the Humboldt boys: LAT reports, many NHL teams paid tribute to the Humboldt Broncos junior ice hockey team, who lost 15 of its players and staff in a crash last week. But that still wasn't enough for many who play and watch the game.

Bananas vs. sports drinks? Bananas win in study

In NBA, court and canvas are intertwined: NYT reports, NBA players have become art collectors, out of enthusiasm, as an investment and to have something to pass on to the next generation.

Dodgers to host 2020 MLB All-Star game.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.