Did you know?

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Vacation: Around 1.3 billion tourists hit the road 2017, according to the World Tourism Organization.

Set-top boxes: Americans spend $20 billion on cable boxes per year.

Australia and luxury goods: Australians spend $2.1 billion a year on luxury goods, and the market has grown by more than 10 percent a year since 2013, according to research house IBISWorld. Almost a third of this spending is by tourists – and also increasingly by a younger demographic, whose desires are fuelled by celebrity endorsements on social media.

Mail is hot media: Emails often get deleted without so much as being opened, regardless of how cheeky the subject line is. “People our age get hundreds of emails a day, but they only get ten pieces of a mail a day, if that many,” says Pete Christman, the head of acquisition marketing at the shaving company Harry’s, which counts on mailers as part of its marketing. “From a numbers perspective, email is a much noisier environment.”

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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