Ideas

Commentary + Concepts

"You'd hate it. The cell service is dodgy."

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You'd hate it.

It's probably not for you.

The cell service is dodgy.

There is never enough WiFi access.

No powerpoint presentations happen.

Brigadoon just has stellar conversations on emerging issues shaping commerce and culture surrounded by the Wasatch Mountains.

It's horrible.


Brigadoon Sundance 2019 | February 24-26 

Book your ticket here.

Did you know?

India media size: With nearly 500 million internet users and roughly 530 million smartphone users, India is the second-largest online and smartphone market in the world next to China.

Roughly 40% of India's total population is using smartphones and is accessing the internet.

Cars on the road: About 500 million cars were added to the global car fleet between 2000 and 2017, 75% in developing economies — and 40% in China alone, according to the IEA’s 2018 World Energy Outlook. Today, there are 1.1 billion cars on the road, and the fleet is expected to grow a whopping 80% by 2040. Much of that growth will take place in India, China, and other developing economies.

Throw the bird in the lake: Big e-scooter has unleashed about 1,000 two-wheelers in Oakland — with dozens of them ending up at the bottom of Lake Merritt. This Instagram account is dedicated to discarded scooters: https://www.instagram.com/birdgraveyard/

Beauty: The global beauty market is worth $532 billion.

Paper towels: The world spends about $12 billion on paper towels for home use annually.

Baby boomers are aging alone more than any generation in US history: About one in 11 Americans age 50 and older lacks a spouse, partner or living child.

Did you know?

Digitally native brands are changing the American mall: As mall developers shift their aim to fewer, better stores, buzzy direct-to-consumer brands are increasingly popping up in shopping centers.

Malls are not dying, the bad ones are.

Time is luxury: Peloton’s value proposition is as much about what you can accomplish away from the treadmill. Why take the time to travel to a gym? That time could be better spent elsewhere. This is the mark of a modern luxury brand.

Peloton recently raised money at a $4 billion valuation.

Screen time is changing children's brains: In 2018, children are growing up in a world dominated by iPads, iPhones, computer screens, and TVs — and now, new research suggests that it’s literally affecting their brain structure. According to a new report on 60 Minutes, a landmark research study conducted by the National Institute of Health (NIH) found that brain scans of some 4,500 children showed “different patterns” depending on how much screen time they were exposed to per day.

Home prices: As of September, housing prices in the U.S. were 53 percent higher than they were when the market bottomed out in 2012. A house that sold for $200,000 back then would fetch about $300,000 today, which is the third-largest boom since 1913.

Electric car fuel: If all passenger cars in Texas were electrified today, the state would need 110 terawatt-hours more of electricity per year, which is approximately the annual electricity consumption of 11 million homes and also a 30 percent increase over current consumption. 

19 tactics to being a better thought leader in 2019

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1. Respond to ten social media updates and thoughts daily - don't just scroll

2. Send a daily email news overview of curated information relevant to your network

3. Execute a twelve-month blog post scheme that involves owned and earned media

4. Post a best of social post weekly on your LinkedIn profile

5. Present a 90-second video weekly on your YouTube page commenting on the news of the week

6. Invite a reporter your admire to coffee - do this ten times

7. Speak at three conferences - think adjacent possible when it comes to venues and topics

8. Submit four opinion editorials engaging both national and regional news outlets

9. Get interviewed on a podcast - do this five times

10. Produce a white paper report on the top trends impacting your network

11. Collaborate to organize a monthly MeetUp with experts in your network

12. Host a book club - meet quarterly

13. Launch a webinar interview series involving former classmates and professor - use that alumni network you paid so much to be a part of

14. Give an award for the year's best book, idea, business, thought leader, professor, conference, etc.

15. Cold email five people daily that you admire - tell them you appreciate and use their work

16. Arrange a salon dinner with a local author on a topic relevant to your network

17. Use Anchor to post daily audio commentary and thought leadership tactics

18. Host a multi-day thought leadership retreat

19. Remember STOC = strategy + tactics + organization + consistency

-Marc A. Ross

Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.

Did you know?

Drones: About 110,000 commercial drones are operating in US airspace, and the number is expected to soar to about 450,000 in 2022.

Future-of-work strategist Heather E. McGowan predicts: “The old model of work was three life blocks: Get an education. Use that education for 40 years. And then retire." The next model will be “continuous lifelong learning’’ — because when the pace of change is accelerating, “the fastest-growing companies and most resilient workers will be those who learn faster than their competition.”
 
California’s fires released a year’s worth of emissions: The wildfires spewed out 68 million tons of carbon dioxide—almost as much as was produced by the state’s electricity usage in 2016.

Brigadoon Radio = Episode 1

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A few weeks back I found myself in Atlanta, Georgia to attend the Chicago Fire - Atlanta United soccer match.

Before the game, I record the first episode of Brigadoon Radio.

This first episode was a conversation with Brigadoon Professional + Ambassador Dr. Mark Stellingworth on the state of thought leader communications, sports marketing, and the future of the Brigadoon project.

You can hear the discussion below.

-Marc A. Ross

Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.







82 days.

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In 82 days, civic leaders will gather in Utah's Wasatch Range for the seventh installment of Brigadoon Sundance.

Brigadoon is where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture.

When he was the editor of Vanity Fair, Graydon Carter always strove to give his readers the insider's perspective - sharing with his readers what was really happening in the room.

Not analysis from outsiders or pundits speculating - insiders telling their stories.

That is Brigadoon's goal.

Discussions led by subject matter experts on issues shaping our daily lives.

Brigadoon is all about identifying the business of expertise and curating conversations with specialists in their fields who lead sessions that are intimate, low tech, and powerpoint free.

Brigadoon Sundance is transformational and not transactional.

Will you be joining us in 82 days?

Book your spot @ thebrigadoon.com/events

Brigadoon = Where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture.

89.

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In 89 days, we'll gather in Utah's Wasatch Range for the seventh installment of Brigadoon Sundance. 

Brigadoon is where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture. 

When he was the editor of Vanity Fair, Graydon Carter always strove to give his readers the insider's perspective - sharing with his readers what was really happening in the room.

That is Brigadoon's goal.

Discussions led by subject matter experts on issues shaping our daily lives.

Brigadoon is all about identifying the business of expertise and curating conversations with specialists in their fields who lead sessions that are intimate, low tech, and powerpoint free.

Brigadoon Sundance is transformational and not transactional.

Will you be joining us in 89 days?

Book your spot here.

Marc A. Ross presentation at the Small Cities, Big Ideas Forum

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The forum took place on September 11, 2018, in Hartsville, South Carolina at Coker College - Davidson Hall.

The forum was designed to start a conversation about future trends and how they may have a positive impact on the growth of Hartsville, South Carolina. The approximately 60-minute presentation was followed with a brief question period.

This event was hosted by the Hartsville Planning Commission through the generosity of the Byerly Foundation.

You can hear the audio here on SoundCloud.

Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.

How to think about communications + content + commerce and why thought leadership is important

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Today the customer is in control.

Full stop.

No longer is the seller in control of the sales process, and hard sales are losing effectiveness daily.

Gone is the day when the seller could show up, make a presentation, offer some price reducing inducements, close the deal, and move on.

Next time you are in a retail store see how people are using their smartphones. Some are taking notes to generate ideas, some are snapping photos to develop a wish, and some are even purchasing the same product from an online competitor.

For those selling services or subject matter expertise, before buyers even buy your offering, they go to your website, view your Instagram account, check out your LinkedIn page, read your blog posts, and of course do research to see what others in the same space charge.

So what is a seller to do?

A seller must think thought leadership.

With so many goods and services available from providers around the planet, this abundance of choice can be a thought leader's differentiator.

Buyers want to be led.

They want to be informed, guided, and managed in a respected manner that makes them feel like they are part of a special cause bigger than themselves.

Enlightened organizations that embrace thought leadership from the start can develop lasting relationships with customers. Such a relationship which is shaped by forwarding thinking leadership will move a buyer to new thinking, a unique viewpoint, and a new paradigm.

Thought leadership is a choice and is not off is some inaccessible Ivory Tower.

We all have the power to be thought leaders.

Simply put, thought leadership demands that we are committed to respectably working with customers and clients by creating value in every step of the buyer's journey and thinking long-term.

But many of organizations continue to struggle with how to do that and connect in a meaningful manner.

As a first step, organizations must abandon aggressive sales behaviors that buyers are resisting and employing behaviors shaped by thought leadership management.

Working with boardrooms and C-Suite executives from multinational corporations, trade associations, and disruptive startups, I have seen first-hand leaders who do create compelling communications, focused content, and winning commerce are thriving and making a difference.

To harness the power of thought leadership to foster sales in this new environment, employ strategic thinking and thought leader tactics.

Use a strategy that thinks education, experience, entertainment, and easy.

Use tactics that reinforce, reward, recognize, refresh, and supported by research.

Let me know how you are getting on or have examples of organizations and individuals using thought leadership to generate revenue and make a difference.

—Marc A. Ross

Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.