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Ross Rant: "I made this. What do you think?"

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I have been noodling on the idea of Brigadoon for over a decade but didn't formally launch the effort until 2013. Like most entrepreneurs, I was worried too much about the perfect for far too long until one Thanksgiving weekend I knew it was time to plant the flag and make it happen. Sure the business model was weak, the unit economics not well developed - heck the project still makes little business sense on paper. Any first year MBA student would tell me to go back to the classroom.

But ideas can be so sound that the best classroom is the marketplace. You really won't know what you got until you engage customers, make a sale, tell the market: "I made this. What do you think?"

I knew two things: One, I wanted to create a global community where creative, curious, and compelling entrepreneurs and thought leaders could gather in relaxed and tech-free environments as a means to bringing together diverse talents to exchange insights and drive creativity. Two, there had to be others in my network that were looking for the same thing.

Without a massive benefactor that stacked me with piles of cash and infrastructure, I moved forward as a boot-strapping, take it to the street entrepreneur.

As planned Brigadoon had to grow organically as an opt-in, word of mouth community of leaders looking to learn from others to create a foundation of individuals committed to public service, solving problems, and building businesses. No fancy ad campaigns harnessing the latest buzzworthy tactics. No blowout parties at SXSW. No paid endorsements leveraging the cool kids on Instagram. Old school think big, but act small marketing.

All Brigadoon events are more retreat and less conference, where gatherings and conversations are under Chatham House rules. And most critically, no powerpoints and audio/visual equipment are permitted at our events. 

Brigadoon is all about having ambitious conversations without technology being a distraction.

So far the idea has worked. 

At the end of the week, Brigadoon will host its sixth gathering at Sundance Mountain Resort in Utah and nearly 200 people from a cross-section of industries and skill-sets have participated over the years. At its core, Brigadoon has successfully been able to maintain its focus on bringing a special, global network together in unique settings that intellectually and physically challenge all participants.

To bring more value to all participants and instill more beneficence to Brigadoon's offerings, today I am excited to announce Brigadoon Professional, tools to help you upgrade your competitive advantage in the fast-changing global business environment.

Brigadoon Professional will provide resources, education, and experiences to drive new connections that will help you succeed and reach your full potential.

You can learn more about the new project here: http://thebrigadoon.com/professional/

Once again, I am taking an idea to the streets and moving more on instinct then well-researched analysis. 

I would love your feedback. 

Just like Brigadoon's first years, this new offering will only be successful with slow growth and listening to users on what they need to master leadership, performance, and creativity.

Marc A. Ross is the founder of Brigadoon and specializes in global communications and thought leader management at the intersection of politics, policy, and profits.

Upgrade your competitive advantage - Be a professional

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Established in 2013, Brigadoon is the global community where creative, curious, and compelling entrepreneurs and thought leaders gather bringing together diverse talents to exchange insights and drive creativity.

Brigadoon is an opt-in, word of mouth community of leaders looking to learn from others to create a foundation of individuals committed to public service, solving problems, and building businesses.

At its core, Brigadoon is all about bringing a unique, global network together in special settings that intellectually and physically challenge all participants.

All Brigadoon events are more retreat and less conference, where gatherings and conversations are under Chatham House rules. And most critically, no powerpoints and audio/visual equipment are permitted at our events. 

Brigadoon is all about having ambitious conversations without technology being a distraction.

Today I am excited to announce Brigadoon Professional, tools to help you upgrade your competitive advantage in the fast-changing global business environment.

Brigadoon Professional will provide resources, educations, and experiences to drive new connections that will help you succeed and reach your full potential.

Experiences

One invitation (event fee for one) to a single Brigadoon tentpole gathering and a 10% discount on all other Brigadoon events

Tools for Success

Delivered twice a year, two highly curated books on leadership, performance, or public affairs

Prefered opportunities to contribute original content to Brigadoon’s blog and forthcoming podcast and magazine

20% discount on Caracal Global’s Five-Step Communication and Thought Leader Audit

Listed as a partner on attendee packets

Ground floor to set agenda and develop ongoing Brigadoon engagement and projects.

Access a global network of entrepreneurs and thought leaders to test ideas and engage an exclusive audience

Opportunities to develop curated events and gatherings for employees and clients

Plus more resources to come

You are invited to join Brigadoon Professional for a fee of $1,000.00.  You can make a one-time payment or opt for a monthly payment of just $83.33.

Please let me know if you have any questions or want a better understanding of how being a Brigadoon Professional will benefit your business and career year-round and globally.

Purchase your access to Brigadoon Professional, click here

Thanks for supporting the Brigadoon project and making it special and unique in a world cluttered with worn-out conference formats, one-way panel events, stuffy corporate dinners, and exhausted networking platforms.

-Marc

Marc A. Ross is the founder of Brigadoon and specializes in global communications and thought leader management at the intersection of politics, policy, and profits.

 

Brigadoon Sundance 2018 | Speakers + Topics

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The State of American Politics Shaped by the Trump White House

Gregory Korte - White House Correspondent @ USA Today

Terabytes, Technology, Tantrums + Trends  

Iain Thomson - Reporter @ The Register

Sports Marketing, Fan Engagement, and the Rise of Soccer in the United States

Sarah Kate (Skate) Noftsinger - Senior Director Marketing + Fan Engagement @ Atlanta United FC

Elena Cizmaric - Director Communications @ Atlanta United FC

How to Succeed in Politics and Communications at the State and Local Level

Jodi Latina - Chief of Staff @ Mayor Erin Stewart - New Britain, Connecticut 

The Government's Secret Plans to Survive Nuclear War

Garrett Graff - Contributing Editor @ WIRED Magazine

The New Frontier: California's Green Rush and Opportunities for Entrepreneurs

Patty Roe - CEO @ Pink Haze

How the Rise of AI, Social Networks, and Other Technologies Will Fundamentally Change the Role of Leaders

David Livingston - Director of Leadership Development @ McChrystal Group

C-Suite Communications and Strategy: #MeToo, Mega IPOs, and Media Mattering

Ash Spiegelberg - Partner @ Brunswick

Mark Seifert - Partner @ Brunswick

The new frontier: California's green rush and opportunities for entrepreneurs

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Patty Roe is the founder of luxury cannabis brand Pink Haze.  Before founding Pink Haze, a woman-owned business targeting female cannabis consumers, she co-founded a successful marketing firm that grew to over $4M in annual revenues. She spent eight years in Washington, D.C. serving as Chief of Staff to two members of Congress and a decade in the securities industry marketing global investment products to institutional clients, working in Los Angeles, Washington, DC, and San Diego. In 2015, she was named one of San Diego Magazine’s “Women of Year.” She will lead a discussion on the new frontier: California's green rush and opportunities for entrepreneurs at #BrigadoonSundance2018.

Brigadoon 2018 Detroit Dinners

Brigadoon is organizing its first gathering of entrepreneurs and thought leaders in Detroit, Michigan this spring. Attendees will come from around the globe to exchange insights and drive creativity.

The 2018 event will take place May 10-12.

This Brigadoon event will be more tour and less conference. 

Dinners for this event will take place at some of the leading Motor City restaurants, with a discussion focused on global issues, urban development, and keynote remarks from local historians, with the goal of ultimately leaving the meal smarter.

Brigadoon hosts word-of-mouth, opt-in events. Attendees are individuals who possess significant expertise on issues that touch all parts of our daily lives, but in areas, we may know little about because of our expertise.

Brigadoon engages its participants with hands-on meetings, meals designed to expand your network and creative activities. 

The dinner will have an intimate feel with just 20 attendees. Venture capitalists, entrepreneurs, journalists, communicators, designers, producers, doctors, lobbyists, thought leaders, and athletes comprise the guest list.

Brigadoon’s real value is unique in a world cluttered with worn-out conference formats and one-way panel events. Attendees find value in both what is happening on stage as much as what is going on off stage.

To book your spot at one or both dinner visit www.thebrigadoon.com/store.

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How to succeed in politics and communications at the state and local level

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Jodi Latina is Chief of Staff for one of the youngest mayors in the United States, Mayor Erin Stewart, the 40th mayor of New Britain, Connecticut. Mayor Stewart is 30 years old and in her second term as the highest elected official in a city of 75,000 residents. As Chief of Staff, Jodi is a lead advisor in the mayor's office as well as responsible for 20 departments, 1,800 city employees, and a city council of 15 members. She will lead a conversation on how to succeed in politics and communications at the state and local level at #BrigadoonSundance2018.

Wired to Lead™ Podcast with Brigadoon Founder Marc A. Ross

Brigadoon founder Marc A. Ross speaks with Perry Smith and Cameron Gott on the Avalon Institute's Wired to Lead podcast.

The discussion focused on developing Brigadoon to be a leading global network where curious and compelling entrepreneurs and thought leaders gather as well as cognitive preferences, executing ideas, and going to market.